Tricks of the eBay Masters

Michael Miller is a top eBay seller and a successful and prolific author. He has a reputation for practical, real-world advice and an unerring empathy for the needs of his readers. Mr. Miller has written more than 60 nonfiction books over the past 15 years, for Que and other major publishers. His books for Que include Absolute Beginner's Guide to eBay, Absolute Beginner's Guide to Launching an eBay Business, Absolute Beginner's Guide to Computer Basics, and Bargain Hunter's Secrets to Online Shopping. He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics to an everyday audience.

Introduction.

    Who Are the eBay Masters?

    Where Can You Find the eBay Masters?

    How the Tricks Are Organized.

    Tricks Credits.

    One Last Word About the eBay Masters.

    Let Me Know What You Think.

I. TRICKS THAT ANY EBAY MEMBER CAN USE.

1. How to Get Smarter About Buying and Selling on eBay.

    Choosing an ID.

    Learning More About eBay.

    Creating Your Own About Me Page.

    Avoiding Scams and Spams.

    General Advice.

2. How to Deal with Feedback.

    Using Feedback as a Buying Tool.

    Building Up Your Own Feedback.

    Leaving Feedback.

    Handling Negative Feedback.

II. TRICKS FOR MORE SUCCESSFUL BIDDING.

3. How to Find What You Want to Buy.

    Using eBay's Search Feature.

    Fine-Tuning Your Search.

    Searching for Bargains.

4. How to Be a Smarter-and Safer-Buyer.

    Before You Bid.

    Bid Smart.

    Managing Your Bids.

    After the Auction.

    How to Shop for Cars.

    How to Protect Yourself from Fraud.

    What to Do If You Get Ripped Off.

5. How to Win More Auctions.

    Win with Proxy Bidding.

    Win with Sniping.

    Other Tricks for Winning Auctions.

III. TRICKS FOR MORE SUCCESSFUL SELLING.

6. How to Make the Jump from Buyer to Seller.

    Starting to Sell.

    Making a Business of It.

    PowerSeller-Pros and Cons.

    Other Ways and Places to Sell.

7. How to Find Merchandise to Sell.

    Doing the Research.

    Picking the Right Merchandise to Sell.

    Where to Find Merchandise.

8. How to Maximize Your Close Rate.

    Setting the Initial Price.

    Using Buy It Now.

    Using Reserve Pricing.

    Choosing the Right End Time.

    Choosing When to List.

    Listing Options.

    Offering Incentives.

    Mid-Auction Strategies.

    If It Doesn't Sell.

    Promoting Your Auctions.

9. How to Write Better Titles and Descriptions.

    Writing a More Powerful Title.

    Writing a More Effective Description.

    Details, Details, Details...

10. How to Enhance Your Product Listings with HTML.

    Simple Steps to Better-Looking Listings.

    Using HTML in Your Listings.

    Making Fancy Listings with HTML.

    Using Tables.

    HTML Editors and Tools.

    What Not to Do.

11. How to Display Better Product Photos.

    Using the Right Equipment.

    Setting Up Your Shot.

    Lighting Your Shot.

    Shooting Different Types of Items.

    Optimizing Your Images for eBay.

    Choosing an Image Host.

    Adding Pictures to Your Listings.

    Keeping Your Photos from Being Copied.

12. How to Better Manage Your Auctions.

    Managing Your Workflow.

    Using Auction Management Software and Services.

    Using Accounting Software.

13. How to Handle Customer Payments.

    Payment Methods.

    Dealing with Problem Payers.

14. How to Pack and Ship More Efficiently.

    Setting Shipping/Handling Charges.

    Choosing a Shipping Carrier.

    Confirmation and Insurance.

    Labels, Invoices, and Postage.

    Boxes and Packing Supplies.

    General Packing and Shipping Advice.

    Packing and Shipping Specific Types of Items.

15. How to Sell and Ship Internationally.

    Selling Internationally.

    International Payments.

    Shipping Internationally.

16. How to Create Happier Customers.

    General Advice.

    Shipping with an Extra Touch.

17. How to Deal with Customer Problems-and Problem Customers.

    Handling Customer Complaints.

    Dealing with Problem Customers.

18. How to Sell Specific Types of Items.

     Clothing.

    Art.

    Books.

    Automobiles.

19. How to Sell More Products in an eBay Store.

    Benefits of Opening an eBay Store.

    Setting Up and Managing Your eBay Store.

    Promoting Your eBay Store.

    Additional Selling Solutions.

20. How to Make Money as a Trading Assistant.

    Setting Up Your Consignment Business.

    Managing Your Business.

    Promoting Your Business-and Finding New Clients.

Index.