Tech-Led Culture

Duena Blomstrom is CEO and co-founder of PeopleNotTech, a people software solution focusing on psychological safety and high-performing team dynamics, and is based in London, UK. She is also an international keynote speaker, a prolific writer on Forbes and LinkedIn, and the author of several books. She is a top 100 global influencer in the tech space and has been recognized as a LinkedIn 'Top Voice'.

Chapter - 00: Introduction: demystifying culture


Section - Part 1: The new paradigm of workplace culture


Chapter - 01: Workplace culture: accidental or by design?
Chapter - 02: Organizational crises
Chapter - 03: Crises at the team level
Chapter - 04: Redefining engagement and continuous improvement


Section - Part 2: Making the new ways of working work


Chapter - 05: Remote, hybrid or office-based
Chapter - 06: True flexibility - redefining outcomes and performance
Chapter - 07: Diversity and demographics
Chapter - 08: The new ways to run a team
Chapter - 09: The work/life balance
Chapter - 10: Burnout, the 4-day week and self-care
Chapter - 11: Servant leadership and agility


Section - Part 3: How to revolutionize your work culture


Chapter - 12: An honest audit
Chapter - 13: Start with "why"
Chapter - 14: Change behaviour to change cultures
Chapter - 15: Overcome resistance and entrenched attitudes
Chapter - 16: Wellbeing, mental health and job satisfaction
Chapter - 17: Lean on the superheroes
Chapter - 18: Conclusion

"At a time when our way of work is ever evolving, when the need to rethink how, when, where, and why we work is more urgent than ever, this book is a timely read. We are humans, after all."

"Captures the essence of our new worldwide need for empathy and psychological safety. Finally, guidance that has near term and long game strategy!"