Pretty Poly

Pretty Poly tells the story of the football shirt, charting its dramatic evolution over a 150-year period, from modest beginnings to a product at the centre of a billion-dollar industry. Packed with facts, figures and anecdotes, it uncovers the history embedded in every feature of modern-day strips, from necklines to namesets.

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Pretty Poly tells the fascinating story of the football shirt, charting its dramatic evolution over a 150-year period, from modest beginnings to a product at the centre of a billion-dollar industry.


An emblem of everything it means to be a fan, the football shirt evokes memories of triumph and disaster and acts as a symbol of belonging to a chosen footballing tribe.




Packed with facts, figures and anecdotes, Pretty Poly explores the history embedded in every feature of modern-day strips. It covers their ever-changing shape, the emergence of dedicated club and national colours and the often surprising reasons behind them. It also looks at the companies and designers behind some of our favourite strips, and explores the birth and exponential growth of the replica-kit industry.


Along the way, we learn the histories of the iconic sponsors, names, numbers, patches and badges, and meet the kit collectors with a burning lifelong passion as we delve into the burgeoning vintage kit market that feeds their interest.