Grappling with Representation in the WWE

This book explores the myriad ways that the WWE and Vince McMahon have shaped the opinions of their audience around issues of diversity and inclusion. The author critically analyzes what viewers are being taught by the messages that McMahon and the WWE craft about issues like race, gender, and sexuality.

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In this book, Lowery A. Woodall III explores the ways that diverse populations are portrayed, stereotyped, and sometimes villainized in the WWE’s colorful and dramatic programming. Each chapter examines the surprisingly complex and multilayered representation of marginalized populations throughout the modern history of the WWE under the leadership of Vincent K. McMahon. Through weekly shows like Raw and SmackDown, pay-per-view spectaculars like WrestleMania, and a vast library of wrestling-related material on their streaming platform, Woodall argues that the WWE and McMahon have created calculated and carefully curated representations of diversity that are viewed by millions of fans worldwide. What effects do those representations have on the men, women, and children who consume WWE content? How are wrestlers and performers impacted by their on-screen portrayals? This book explores these questions and demonstrates that when representations are inaccurate or problematic, more than just kayfabe is in danger of being broken. Scholars of professional wrestling studies, media studies, and communication studies will find this book of particular interest.