E-Commerce Growth Strategy
Kogan Page Ltd (Verlag)
978-1-3986-0800-9 (ISBN)
Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.
E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.
Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.
Kunle Campbell is an e-commerce growth advisor and co-founder of Octillion, a digital-first CPG brand house. Based in Oxford, UK, he advises online and omnichannel retailers and operates multiple consumer brands. As the host of the top-rated 2X eCommerce Podcast, Kunle has interviewed over 300 commerce business leaders. He has spoken at conferences by SAP Commerce and Barclays and has been featured in international news outlets like the BBC, New York Times, and The International Herald Tribune. Kunle is a recognized top e-commerce influencer by Neil Patel, Klaviyo and eDesk.
Chapter - 00: Introduction;
Chapter - 01: How to think about and approach e-commerce growth;
Chapter - 02: Collaborative cross-functional growth;
Chapter - 03: Brand core – the foundation for growth;
Chapter - 04: Consumer behaviour;
Chapter - 05: Customer data;
Chapter - 06: Customer acquisition;
Chapter - 07: Retention for long-term growth;
Chapter - 08: Audience and community building – why high-growth e-commerce brands are publishers;
Chapter - 09: Lifecycle marketing and personalized experiences;
Chapter - 10: Search engine marketing;
Chapter - 11: Paid social advertising;
Chapter - 12: Channel marketing;
Chapter - 13: Product development cycles for growth;
Chapter - 14: How to cultivate a culture of experimentation;
Chapter - 15: Alternative but effective routes to e-commerce growth;
Chapter - 16: Finance – what you should know and an overview for growth;
Chapter - 17: Tracking success – team makeup and key metrics;
Chapter - 18: Develop your growth roadmap;
"As a lifelong CX and e-commerce leader, I'm delighted to see Kunle Campbell write THE book to lead the e-commerce direction for the future. No longer do businesses desire to simply exist in the e-commerce channel, they want to thrive. Kunle's guidance marries strategy and profitability expectations with business potential, providing a clear roadmap for exceptional e-commerce leadership."
"A solidly researched guide by an industry veteran to avoiding the landmines of e-commerce. Get it before your competitors do!"
| Erscheinungsdatum | 25.07.2023 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 164 x 242 mm |
| Gewicht | 785 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-3986-0800-9 / 1398608009 |
| ISBN-13 | 978-1-3986-0800-9 / 9781398608009 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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