Armani / Fiori

This book is an important complement to the Armani style, exploring Giorgio Armani s touch for flower composition.

---

Armani is not only a brand, it is a lifestyle: an entire universe that includes fashion apparel and accessories, home furniture, decorative objects, restaurants, beauty, makeup, perfumes, fragrances, skincare, and flowers. The embodiment of style as lifestyle, Armani/Fiori launched in 2000 with the opening of the Armani/Manzoni 31 store, bringing essential taste to the world of flowers and floral decor. Since then, the philosophy behind Armani/Fiori has come to include dedicated boutiques in a number of cities around the world. It can be found next to Armani stores in places such as Milan, Hong Kong, Kuwait City, and Dubai. This book marks the twentieth anniversary of the creation of Armani/Fiori, celebrating and revealing Armani s taste in flower composition, and proposes a number of intricately designed bouquets stylishly encased in pure, linear vases and geometric shapes, crafted from precious materials that complement any decor and perfectly match the brand s fashion and interior design. Armani flower designs include elaborate, one-of-a-kind floral arrangements and decorations for every occasion, such as important events, festivities, and anniversaries. The book not only showcases flowers but also vases, boxes, and trays.