Be Data Driven

Jordan Morrow is known as the "Godfather of Data Literacy", having helped pioneer the field by building one of the world's first data literacy programs. He is the founder and CEO of Bodhi Data, served as the Chair of the Advisory Board for The Data Literacy Project and has helped companies and organizations around the world, including the United Nations, build and understand data literacy. Morrow is the author of three books: Be Data Literate, Be Data Driven, and Be Data Analytical, all published by Kogan Page. He is based near Salt Lake City, Utah.

Section - ONE: Foundational;


Chapter - 01: A data-driven world;
Chapter - 02: The impact of Covid-19 on organizations and data;
Chapter - 03: Technologies advancing data and analytics, and the need for the human element;
Chapter - 04: What is a data-driven organization?;


Section - TWO: Gaps;


Chapter - 05: Foundational skills gaps;
Chapter - 06: Pillars of an organizational data strategy;
Chapter - 07: The gap in leadership;
Chapter - 08: The biggest hurdle: culture;


Section - THREE: Building your data-driven organization;


Chapter - 09: Decide your outcome;
Chapter - 10: Build your strategy;
Chapter - 11: Be data driven—start your journey!;
Chapter - 12: References

"Understanding the basics of data science and AI is key to succeeding today. This book provides key insights into preparing better for a more data-driven future. A fascinating read for anyone looking to stay on top of how data science is revolutionizing just about everything. Jordan Morrow has done an amazing job taking a complex topic and synthesizing it for all to understand. Highly recommended."

"One of the pioneers in the field of data."

"Jordan Morrow is a true authority on data literacy and the opportunity for organizations that want to become data driven. In this book, he covers all the critical ingredients organizations need to become truly data driven in a world that's been transformed by the Covid-19 pandemic. His second book is a great guide for leaders and practitioners alike and provides the necessary tools for transforming your business into a data-driven powerhouse."

"Jordan Morrow writes brilliantly, engages with the reader and, most crucially, demystifies the world of data and analytics. It all makes sense, even for those not familiar with the subject or struggling to understand. This book is a terrific start and for those passionate about business and success, essential!"