Be Data Driven - Jordan Morrow

Be Data Driven

How Organizations Can Harness the Power of Data

(Autor)

Buch | Hardcover
240 Seiten
2022
Kogan Page Ltd (Verlag)
978-1-3986-0656-2 (ISBN)
99,75 inkl. MwSt
Overcome the hurdles to building a data-driven organization with this roadmap to closing the skills gap, investing in the right technology and creating a successful culture.
Make any team or business data driven with this practical guide to overcoming common challenges and creating a data culture.

Businesses are increasingly focusing on their data and analytics strategy, but a data-driven culture grounded in evidence-based decision making can be difficult to achieve. Be Data Driven outlines a step-by-step roadmap to building a data-driven organization or team, beginning with deciding on outcomes and a strategy before moving onto investing in technology and upskilling where necessary.

This practical guide explains what it means to be a data-driven organization and explores which technologies are advancing data and analytics. Crucially, it also examines the most common challenges to becoming data driven, from a foundational skills gap to issues with leadership and strategy and the impact of organizational culture. With case studies of businesses who have successfully used data, Be Data Driven shows managers, leaders and data professionals how to address hurdles, encourage a data culture and become truly data driven.

Jordan Morrow is known as the "Godfather of Data Literacy", having helped pioneer the field by building one of the world's first data literacy programs. He is the founder and CEO of Bodhi Data, served as the Chair of the Advisory Board for The Data Literacy Project and has helped companies and organizations around the world, including the United Nations, build and understand data literacy. Morrow is the author of three books: Be Data Literate, Be Data Driven, and Be Data Analytical, all published by Kogan Page. He is based near Salt Lake City, Utah.

Section - ONE: Foundational;


Chapter - 01: A data-driven world;
Chapter - 02: The impact of Covid-19 on organizations and data;
Chapter - 03: Technologies advancing data and analytics, and the need for the human element;
Chapter - 04: What is a data-driven organization?;


Section - TWO: Gaps;


Chapter - 05: Foundational skills gaps;
Chapter - 06: Pillars of an organizational data strategy;
Chapter - 07: The gap in leadership;
Chapter - 08: The biggest hurdle: culture;


Section - THREE: Building your data-driven organization;


Chapter - 09: Decide your outcome;
Chapter - 10: Build your strategy;
Chapter - 11: Be data driven—start your journey!;
Chapter - 12: References

Erscheinungsdatum
Verlagsort London
Sprache englisch
Maße 164 x 242 mm
Gewicht 585 g
Themenwelt Sachbuch/Ratgeber Beruf / Finanzen / Recht / Wirtschaft Wirtschaft
Informatik Datenbanken Data Warehouse / Data Mining
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-3986-0656-1 / 1398606561
ISBN-13 978-1-3986-0656-2 / 9781398606562
Zustand Neuware
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