Global esports

Dal Yong Jin is a Distinguished SFU Professor and a Global Professor in the School of Media & Communication at Korea University. Jin’s major research and teaching interests are on digital platforms and digital games, globalization and media, transnational cultural studies, and the political economy of media and culture. He is the author of many books, including Korea’s Online Gaming Empire (2010), Digital Platforms, Imperialism and Political Culture (2015), New Korean Wave: transnational cultural power in the age of social media (2016), and Artificial Intelligence in Cultural Production: Critical Perspectives on Digital Platforms (2021). He has been directing The Transnational Culture and Digital Technology Lab since the summer of 2021.

Preface
1 Introduction: Esports
Dal Yong Jin (Simon Fraser University, Canada)

Part 1 History, Institutionalization, and Legitimization

2 The Future of Esports Institutions: A Comparative Analysis of “Late-Twentieth-Century Sports” and “Esports” Institutions
Rory K. Summerley (Falmouth University, UK)

3 Sports versus Esports: A Comparison of Industry Size, Viewer Friendliness, and Game Competitiveness
William Campbell, Amanda Goss, Kyle Trottier and Mark Claypool (Worcester Polytechnic Institute, USA)

4 Esports: A Chinese Sport?
Milan Ismangil and Anthony Fung (Chinese University of Hong Kong)

5 Historiography of Korean Esports: Perspectives on Spectatorship
Dal Yong Jin (Simon Fraser University, Canada)

Part 2 Money, Data Power, and Network

6 The Business Model Network of Esports: The Convergence of Overwatch
Tobias M. Scholz (University of Siegen, Germany)

7 Statistics, Spectatorship, and the “Attention Economy” of Esport
Ben Egliston (University of Sydney, Australia)

8 Counting Clicks: Esports, Neoliberalism, and the Affective Power of Gameplay Metrics
Tom Brock (Manchester Metropolitan University, UK)

9 Esports Transmedia Universes: The Case of Overwatch
Raine Koskimaa, Tanja Välisalo, Maria Ruotsalainen, Veli-Matti Karhulahti, (University of Jyvaskyla, Finland)

Part 3 Media and Esports

10 Orienting Esports: Locating the Perceptual and Cultural Work of Shoutcasters
Max M. Renner and Nicholas Taylor (North Carolina State University, USA)

11 Convergence of Music and Esports
Yaewon Jin & Tae-Jin Yoon (Yonsei University, Korea)

12Esports, Australianness, and Beating New Zealand: Portrayals of Esports in Mainstream Australian News Media
David Jian-Jia Cumming (The University of Melbourne, Australia)

13The Emergence and Transformation of Global Esports: Comparative Perspectives of Korean and Canadian Esports Scenes
Dal Yong Jin (Simon Fraser University, Canada)

Part 4 Collegial Esports, Youth Culture, and Gender

14 Are Esports Only for “Youth”?: How Ageing and the Institutionalization of Esports Blur the Generational Lines of Video Game Culture
Dan Padua (Queensland University of Technology, Australia)

15 The Emergence of College Esports in North America
Nyle Sky Kauweloa (University of Hawaii, USA)

16 Gaming on Campus: The Promotion of Esports in Chinese Universities
Paul Martin and Wei Song (University of Nottingham Ningbo China)

17 A Balance between Competition and Community in Public Gaming Spaces
Ying-Ying Law (Staffordshire University, UK)

About the Contributors
Index