Data and Analytics Strategy for Business

Simon Asplen-Taylor is an experienced and successful data and analytics leader based in London, UK, having served as Chief Data Officer for multiple FTSE firms and led some of the largest data led transformations in Europe. He specialises in transforming business through the use of data, analytics and artificial intelligence and is currently leading the data transformation at Lloyd's of London. He was included in the dataIQ 100 Most Influential People in Data in both 2020 and 2021.

Section - ONE: How data and analytics can help you grow your business;


Chapter - 01: How can this book help you?;
Chapter - 02: The business case for data;
Chapter - 03: Your data and analytics strategy;
Chapter - 04: A team game;


Section - TWO: Wave 1 - Aspire;


Chapter - 05: A quick win;
Chapter - 06: Repeat and learn;


Section - THREE: Wave 2 - Mature;


Chapter - 07: Data governance;
Chapter - 08: Data quality;
Chapter - 09: A single customer view;
Chapter - 10: Reports and dashboards;
Chapter - 11: Data risk management and ethics;


Section - PART FOUR: Wave 3 - Industrialize;


Chapter - 12: Automation, automation, automation;
Chapter - 13: Scaling up and scaling out;
Chapter - 14: Optimizing;


Section - PART FIVE: Wave 4 - Realize;


Chapter - 15: The voice of the customer;
Chapter - 16: Maximizing data science;
Chapter - 17: Sharing data with suppliers and customers;


Section - PART SIX: Wave 5 - Differentiate;


Chapter - 18: From data-driven to AI-driven;
Chapter - 19: Data products;
Chapter - 20: Right leadership, right time;
Chapter - 21: Epilogue - Data success

"One of the benefits of going digital is that organizations can collect, review and analyse enormous quantities of data. Correctly interpreted, this data provides the intelligence which enables a business to understand the consumer and marketplace in a completely new way. Successful organizations require a clear data strategy and a disciplined set of operational processes. Simon Asplen-Taylor shows in practical detail how to make this happen in the real world. He demonstrates that data is key but reveals that an effective data officer never loses sight of the commercial application and human element of the intelligence created."

"A very interesting book in such an important and contemporary area of knowledge and skills. Data Analytics is not just an area of knowledge that you need to learn more about, but it is considered to be a crucial skill kit that is required for every business. Therefore, this book is a great addition to the intellectual body of knowledge that can help students, especially those studying post experience executive programmes, such as MBAs and DBAs, to gain clear insights of the key elements of business analytics and to acquire the required set of skills to compete in the changing world of practice."

"The world of a Chief Data Officer requires a full understanding of how a business operates, the sector it works within and the people involved. Simon's book gives a fine insight into the approaches, decisions and specific actions a CDO can use to bring real value to your organization, and make it a critical part of your business strategy."

"Beyond his remarkable expertise across all the complexities of today's data sphere, this book clearly demonstrates Simon's mastery of the art of data storytelling. Yet, what makes it even more compelling is that it is so helpfully structured in waves that align to the variety of levels across the entire data maturity spectrum - making it instantly transformative regardless of where an organization currently finds itself in its data journey. This book is an absolute essential for anyone who wants to successfully leverage the abundant value that can be derived from data and analytics."