Managing and Leveraging Events

Nico Schulenkorf is Associate Professor of Sport Management at the University of Technology Sydney, Australia. His research focuses on the social, cultural, and health-related outcomes of sport and event projects. Nico’s recent books and edited volumes include Global Sport Leadership (Routledge, 2019); Critical Issues in Global Sport Management (Routledge, 2017), and Managing Sport Development: An International Perspective (Routledge, 2016). Katie Schlenker is Associate Professor of Event Management at the University of Technology Sydney, Australia. Katie’s research interests and publications are in the areas of event evaluation, the social impacts of events, event legacies, events and social capital, and business events. Hussain Rammal is Associate Professor of International Business and Strategy at the University of Technology Sydney, Australia. His research focuses on cross-border knowledge management, trade in services, and international business negotiations. Hussain is Co-Editor-in-Chief of the Review of International Business and Strategy journal and Founding Editor of the Emerging Issues in International Business and Global Strategy book series. Jon Welty Peachey is Associate Professor of Sport Management in the Department of Recreation, Sport and Tourism at the University of Illinois Urbana-Champaign, USA. His research examines how sport for development programmes and events should be best designed, managed, and led to achieve individual- and community-based outcomes. Jon is a frequent invited speaker and consultant internationally on leadership, event management, and sport for development. He has published more than 100 scholarly articles and book chapters and given over 150 presentations at academic conferences around the word. Ashlee Morgan is Lecturer in Sport Management at Edith Cowan University, Perth, Australia. Her research examines both the business of sport, such as sponsorship and strategic alliance management, and diversity and inclusion in sport and events.

Foreword. Part 1 Event Management and Leverage: Definitions and Conceptualisations. 1. Managing and Leveraging Events: Background, Focus and Context. 2. The Strategic Event Management Framework. 3. Event Leverage. 4. Event Impact Evaluation. Part 2 Event Management and Leverage in Practice: Cases, Contexts and Challenges. 5. Events and Commercial Engagement: Business and Social Factors. 6. Events and International Business Opportunities. 7. Events, Strategic Alliance and Network Management. 8. Business Events, Knowledge Management and Strategic Responses. 9. Social Dimensions of Community Events. 10. A New Social Field: Events-for-Development. Part 3 Event Management and Leverage: Reflections and Outlook. 11. Critical Issues and Future Research in Event Management and Leverage.