A Ghost's Memoir - John McDonald

A Ghost's Memoir

The Making of Alfred P. Sloan's My Years with General Motors

(Autor)

Buch | Softcover
220 Seiten
2003
MIT Press (Verlag)
978-0-262-63285-0 (ISBN)
9,95 inkl. MwSt
  • Keine Verlagsinformationen verfügbar
  • Artikel merken
The story of the ghostwriting of Alfred P. Sloan's best-selling memoir, General Motor's attempts to block the book's publication, and the author's eventual triumph over the corporation.

Published in 1964, My Years with General Motors was an immediate best-seller and today is considered one of the few classic books on management. The book is the ghostwritten memoir of Alfred P. Sloan, Jr. (1875-1966), whose business and management strategies enabled General Motors to overtake Ford as the dominant American automobile manufacturer in the 1920s and 1930s.

What has been largely unknown until now is that My Years with General Motors was almost not published. Although it was written with the permission of General Motors-and slated for publication in October 1959-at the last minute General Motors tried to suppress the book out of fears that some of the material in it could become evidence in an antitrust action against the company.

This book, by John McDonald, Sloan's ghostwriter, tells the behind-the-scenes story of the book's writing, its attempted suppression, and the lawsuit that eventually led to its publication. McDonald's narrative is partly the David-and-Goliath story of a lone journalist taking on the world's then-largest corporation and partly a study of strategy in its own right. McDonald's struggle to publish the book led him to navigate a complicated course among the competing interests of General Motors, Fortune magazine (his employer), and Time, Inc. (Fortune's owner). In many ways this "book about the book" parallels the Sloan book as a tale of successful, brilliantly planned strategy.

John McDonald (1906-1998) was an editor and writer for Fortune magazine for three decades and the ghostwriter for Alfred P. Sloan's My Years with General Motors. He was also the author of books on business, game theory, and fly fishing.

Reihe/Serie A Ghost's Memoir
Vorwort Dan Seligman
Verlagsort Cambridge, Mass.
Sprache englisch
Maße 137 x 203 mm
Gewicht 245 g
Themenwelt Literatur Biografien / Erfahrungsberichte
Sachbuch/Ratgeber Beruf / Finanzen / Recht / Wirtschaft Wirtschaft
Geisteswissenschaften Geschichte
Technik Fahrzeugbau / Schiffbau
Wirtschaft Betriebswirtschaft / Management
ISBN-10 0-262-63285-3 / 0262632853
ISBN-13 978-0-262-63285-0 / 9780262632850
Zustand Neuware
Haben Sie eine Frage zum Produkt?
Mehr entdecken
aus dem Bereich
die Biografie

von Walter Isaacson

Buch | Hardcover (2023)
C.Bertelsmann (Verlag)
38,00
der Sieg der Natur über den Kapitalismus

von Kohei Saito

Buch | Hardcover (2023)
dtv (Verlag)
25,00