Successful Employee Communications

Sue Dewhurst worked as a senior internal communicator in house and as a consultant for over 20 years, before specializing in learning and development. She's trained thousands of leaders and professional communicators and her models and frameworks are used in organizations worldwide. Liam FitzPatrick is experienced in change management, PR and internal communications in-house and for major consultancies. He lectures on developing teams, research, and planning, and has served as an external examiner at UK universities.

Chapter - 01: Making the case for employee communications – Understanding the value leading practitioners add;
Chapter - 02: Conducting your own employee communications audit – Tools and tips from experts;
Chapter - 03: Setting objectives – Considerations and templates that work based on real life examples;
Chapter - 04: Understanding your audience – Building a realistic profile of your workforce and how to use it;
Chapter - 05: Defining your messages – Insights from pros on why it matters, how to define them, get them agreed and stick to them;
Chapter - 06: Channel choices for employee communications – What to consider when choosing and using methods;
Chapter - 07: Line managers as communicators – How to help them add the most value;
Chapter - 08: Making it happen – Overcoming obstacles and project management when implementing employee communications;
Chapter - 09: Change and transformation – Understanding the differences for effective employee communication;
Chapter - 10: The Changing Nature of Work and the Workplace;
Chapter - 11: Listening and Employee Voice;
Chapter - 12: Communicating in tough times – Preparing leaders for delivering tough messages;
Chapter - 13: Is it working? – Evaluation and measurement of an employee communication strategy that adds value;
Chapter - 14: Communicating on purpose – Helping employees find meaning in the modern workplace