Rolex

After graduating in 1989 from the IULM University of Milan, Mara Cappelletti attended the ‘History of Jewelry’ course and the ‘Art of Islamic countries, India, China, Korea and Japan’ short course at the Sotheby’s Institute of Art in 2005. She is founder and president of Associazione Culturale Stile e Storia, working in art, fashion and jewellery. From 2011-2012, Cappelletti was the curator and author, together with Osvaldo Patrizzi, of The Masters of Time (24 Ore Cultura): a collection of 25 monographs dedicated to the world’s finest watchmakers and founders of the greatest Maisons. In January 2020, Cappelletti was the main curator of the exhibition Stile Milano (Milano Style). She had previously curated 2015 exhibition Jewels Of Taste as part of the Expo In Citta, supported by the University of Milano, Associazione Orafa Lombarda, and The World Jewellery Confederation CIBJO. Osvaldo Patrizzi has held a long fascination with horology. He served as an apprentice watchmaker in Milan from 1965-1973, before being employed as a restorer of antique watches. He went on to become an Expert of the italian Association of Antique Horology Dealers and a consultant for the Swiss Custom. He founded the Galerie d’Horlogerie Ancienne, which became Antiquorum in 1981. In 2007, he founded PATRIZZI & CO. AUCTIONEERS. Across the course of his long and illustrious career, Patrizzi has been responsible for selling over 75% of all the watches ever sold for over one million dollars. His ‘Grading System’ is the most reliable way for collectors to gauge the condition of their prospective investments.

Preface: From Past to Future by Osvaldo Patrizzi 5
The Wristwatch Comes of Age by Daryn Schnipper 7
Rolex, Building Icons by Mara Cappelletti 10
Highlights on Rolex by Daryn Schnipper 14
A Special Relationship by Osvaldo Patrizzi 16
PRINCE 21
Sporting Prince 27
CHRONOGRAPH 29
Single-button Chronograph 30
Centregraph 32
Chronograph 33
‘Pre-Daytona’ Chronograph 55
COSMOGRAPH DAYTONA 63
OYSTER PERPETUAL 145
DATO COMPAX 153
MOONPHASE 163
SUBMARINER 177
TURN-O-GRAPH 213
MILGAUSS 219
GMT-MASTER 227
GMT-Master II 241
SEA-DWELLER 247
EXPLORER 259
Explorer II 264
TRU-BEAT 275
DAY-DATE 281
BETA 21 309
YACHT-MASTER II 313
Rolex Models - Production years 316
Comparative values of currencies 318
Bibliography 319

"Absolutely essential for all the connoisseurs and Rolex lovers."

"Published by ACC Art Books, this 320-page volume traces, through more than 390 models, the complete history...of the brand and of the phenomenon of its collecting, thanks also to the contribution of Sotheby's."

Posted on Instagram stories by Influencer Justin Hast.