Welcome to the Circular Economy

An accessible and engaging guide to the circular economy: what it is, how you can participate in it and why it matters.

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Looking to live a life that goes beyond 'sustainability'?

Welcome to the circular economy.

But what it is exactly? Taking inspiration from nature, the circular economy is a series of interconnecting systems that make everyday life more sustainable. Plus, we can all be part of it: you, your second cousin, that guy that lives down the street and the person you follow on Instagram on the other side of the world.

In this handy book, Claire Potter helps explain what the circular economy is, how we as individuals fit into a bigger landscape, how we can demand more of brands, corporations and governments - and how all the decisions we make really do make a difference.