Mastering the Circular Economy

Ed Weenk is Senior Lecturer of Global Supply Chain Management at Maastricht School of Management and Senior Associate Professor at EADA Business School Barcelona. As a freelance trainer and consultant he also teaches at many other business schools around the world. He is based in Maastricht, the Netherlands. Rozanne Henzen is a researcher and circular economy expert within the Sustainable Transformation Lab (STL) of Antwerp Management School, based in Antwerp, Belgium. She is currently recognized as one of the Sustainable Young 100 of 2020 in the Netherlands.

Section - ONE: Exploring circularity;


Chapter - 01: Introduction to circularity;
Chapter - 02: Circularity – exploring the company perspective;
Chapter - 03: Circularity – exploring the leadership perspective;
Chapter - 04: Circularity – exploring the perspective beyond the company frontier;
Chapter - 05: The corporate circular imperative;


Section - TWO: Mastering circularity;


Chapter - 06: Knowledge in action – The Blue Connection;
Chapter - 07: Circularity – mastering the company perspective;
Chapter - 08: Circularity – mastering the leadership perspective;
Chapter - 09: Circularity – mastering the perspective beyond the company frontier;
Chapter - 10: The corporate circular imperative (2);


Section - THREE: Imagining the transformation from linear to circular;


Chapter - 11: The transformation from linear to circular;
Chapter - 12: Circularity – imagining the transformation from the perspective of the company;
Chapter - 13: Circularity – imagining the transformation from the perspective of leadership;
Chapter - 14: Circularity – imagining the transformation from the perspective beyond the company frontier;
Chapter - 15: Conclusion

"The transition to a circular economy is a do-or-die choice facing business and society. More and more companies are willing to make the journey, but still lack the necessary insight, skills and tools to succeed. "Mastering the Circular Economy" is a must-have guidebook for transforming business into a proactive force for good. This vital book by Rozanne Henzen and Ed Weenk will broaden your perspective on the circular economy, deepen your knowledge and raise your aspirations to do more and better. The chapters weave together important concepts and best practice examples, while offering helpful tools to turn ideas into reality. This book gives vital clues to how we can and must avoid overshoot and collapse in nature, society and the economy. I highly recommend it."

"This book offers an excellent contribution to the important topic of circular economy. It is practically relevant and academically rooted, it is well-balanced and interesting and in combination with the circular business game it serves as a fun and inspiring teaching tool that deals with the realities of today and tomorrow. It is my sincere pleasure to recommend it!"

""Through a business lens, the circular economy is a strategy framework allowing a company to mitigate linear risk and capture circular opportunities more effectively than its competition. Mastering the Circular Economy uses this perspective in equipping its readers with practical tools and replicable examples that allow them to start their circular transitions immediately.""

"Hands-on and engaging writing style with a brilliant structure where the reader is taken on the journey from idea to practice, and towards envisioning the future. Truly recommendable!"

"For anyone keen to explore Circular Economy and even implementing it into practice, this is a great in-depth go-to guide. It takes you from a theoretical concept of CE through the practical challenges and considerations to an actual change in strategy and business models. All while providing insights on the market landscape, organisational lens, role of leadership, changing cashflows and value generation. This is done in an engaging way through exercises, examples and gamification. The Blue Connection game is simulating an actual business environment where you are developing circular products and services. Circular Economy is crucial in the Sustainability Transition which is the only way to secure a liveable future for ourselves and the next generations. If you are keen to be a part of it, this book is a very good game plan to start with."