Building the Agile Business through Digital Transformation

Neil Perkin is a writer, keynote speaker and founder of Only Dead Fish, a consultancy which specialises in digital strategy, transformation and agility. Based in West Sussex, UK, he has worked with organizations including Vodafone, GSK, Samsung, the UK Government and The Financial Times, and curates the quarterly series of Firestarters thought leadership events for Google UK. Peter Abraham is an author, practitioner and co-founder of weareCrank, which uses data to drive decision making and driving growth through the intersection of data, user experience and channel optimization. Based in Surrey, UK, he has over 20 years' experience of helping global companies define their digital strategy and build digital centres of excellence to support true agility in business.

Section - ONE: The agile business;
Section - 01: The key forces for change;
Section - 02: How digital disrupts;
Section - 03: What’s stopping you?;
Section - 04: Defining digital transformation and how an agile business is the foundation for it;
Section - TWO: Fast;
Section - 05: Operating in the ‘ambiguity zone’;
Section - 06: Agile and adaptive methodology;
Section - 07: The agile innovation process;
Section - THREE: Focused;
Section - 08: The role of vision and purpose;
Section - 09: Agile strategy and planning;
Section - 10: Linking strategy to execution;
Section - FOUR: Flexibility;
Section - 11: Agile structures and resourcing;
Section - 12: Scaling agility;
Section - 13: Building the culture to move fast;
Section - 14: A blueprint for flexibility - autonomy, mastery and purpose;
Section - 15: Digital-native talent;
Section - FIVE: Start small, scale fast and the transformation journey – putting it all together;
Section - 16: Index

"Today, Digital Transformation and Business Agility is everyone's business. And here's your guide - clear, practical insights, practice and advice based on a wealth of experience and applied knowledge. Should be everyone's go-to."

"Whatever your business, the prospect of staying ahead of digital transformation is daunting. Neil and Peter have created an outstandingly researched guide that anyone can implement to lead their own transformation."

"A fantastic guide to conquering the challenges of continuous and accelerating change in today's digital world. Neil and Peter are masters of agile business transformation, and they've bottled their experience and wisdom into a highly actionable book. A must-read for modern leadership"

"Reads like a field guide for digital transformation. Full of actionable insights, frameworks and practical advice for any organisation preparing for a digital-empowered world."

"Packed full of insights, actionable ideas and other people's experiences, a toolkit to build on no matter where you sit in an organization or the stage of change you're at."

"This is the handbook that I wish I had written. A must-read for organizations going through digital transformation... It cuts through the hype and buzzwords into simple, practical insights that all of us can learn from and apply."

"Neil Perkin and Peter Abraham are one of the best choices to help anyone respond to the challenges of digital transformation - and their book is a veritable gold mine as they share dozens of bottom lines and powerful stories with the reader. Read this book to not just innovate but to transform your business!"

"This is an important book. A lot has been written about various aspects of agile, but nowhere else have I seen the thinking and practice brought to light so intelligently and comprehensively as here."

"In times of rapid change, evolving with the new rules of consumer engagement and leveraging digital channels is now a must for every business in every sector. This book clearly distils key insights, strategies, examples and advice - providing the tools for anyone wanting to grow, advance and transform their business."