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A Long Stride

The Story of the World's No. 1 Scotch Whisky

(Autor)

Buch | Hardcover
336 Seiten
2020 | Main
Canongate Books (Verlag)
978-1-83885-207-8 (ISBN)
21,15 inkl. MwSt
The remarkable history of how Johnnie Walker became the world's number one Scotch, a perfect gift for whisky fans
The history of Johnnie Walker, tracing its roots back to 1820, is also the history of Scotch whisky. But who was John Walker - the man who started the story? And how did his business grow from the shelves of a small grocery shop in Kilmarnock to become the world's No. 1 Scotch?

A Long Stride tells the story of how John Walker and a succession of ingenious and progressive business leaders embraced their Scottish roots to walk confidently on an international stage. By doing things their own way, Johnnie Walker overturned the conventions of late Victorian and Edwardian Britain, survived two world wars and the Great Depression, coming back stronger each time, to become the first truly global whisky brand, revolutionising the world of advertising along the way. Ultimately the story is a testament to how an obsession with quality and a relentless drive to always move forward created a Scotch whisky loved in every corner of the world

Nicholas Morgan is Head of Whisky Outreach at Diageo, a wide-ranging role representing the company's portfolio of Scotch whisky brands, including Johnnie Walker. He is the winner of an Outstanding Achievement in Scotch Whisky Award. His work has earned him a place on the Queen Elizabeth Scholarship Trustee board, further supporting excellence in British Craftsmanship. Nicholas was made the forty-eighth inductee into the Whisky Hall of Fame in March 2018.

Erscheinungsdatum
Zusatzinfo Black and white images throughout with colour images in the plate sections
Verlagsort Edinburgh
Sprache englisch
Maße 162 x 220 mm
Gewicht 610 g
Themenwelt Sachbuch/Ratgeber Essen / Trinken Getränke
ISBN-10 1-83885-207-7 / 1838852077
ISBN-13 978-1-83885-207-8 / 9781838852078
Zustand Neuware
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