Radical Business Model Transformation

Carsten Linz is leading organizations to transform for the digital-intelligent age. During his 20 years in executive roles focused on software and data fueled growth, he has built several €100 million businesses and led company-wide transformation programs. His most recent roles include Group Digital Officer at BASF, Business Development Officer at SAP, and Global Head of the Center for Digital Leadership. He holds senior advisory roles, e.g. for the World Economic Forum's 'Digital Platforms and Ecosystems' project, serves on the committee of Europe's largest seed stage fund, and teaches in Executive programs at leading business schools. His blog is carstenlinz.com. Günter Müller-Stewens is Professor Emeritus of the Institute of Management and Strategy at the University of St. Gallen, Switzerland. His most recent main research interest is corporate strategy, as well as the competencies and contributions of strategists in organizations. Alexander Zimmermann is Chaired Professor of Entrepreneurship and Strategic Management and Executive Director of the MBA in Technology and Innovation at the University of Liechtenstein. As well as teaching he acts as a moderator and coach to assist companies' strategic and organizational transformation processes.

Chapter - 00: About the authors;


Section - ONE: Why business models need to radically shift;


Chapter - 01: How business model transformation became mainstream;
Chapter - 02: Working with the Business Transformation Board;


Section - TWO: Navigating the business model transformation journey;


Chapter - 03: Drivers of business model transformation;
Chapter - 04: How to assess your current and target business model;
Chapter - 05: How to lead a radical shift of your business model;


Section - THREE: Learning from successful transformational organizations;


Chapter - 06: Case studies of companies radically shifting the level of inclusiveness;
Chapter - 07: Case studies of companies radically shifting the level of customization;
Chapter - 08: Case studies of companies that sequence multiple radical shifts;


Section - FOUR: How to move forward;


Chapter - 09: Mastering the transformational leadership challenge;
Chapter - 10: Designing your business model transformation path;
Chapter - 11: Index

"A challenging and thought-provoking read for those looking to master the complexities of making digital transformation work in practice. This excellent book gets right to the heart of business model transformation with frameworks for developing strategy and practical examples for delivery, transition and corporate buy-in."

"This book demonstrates that business model transformation can be a highly effective means for successful digital transformation. When platforms and ecosystems challenge the market rules, especially for traditional companies, this step-by-step guide shows how to proactively shift your business model in order to shape future success. A must-read!"

"The asset-heavy chemical industry is still very much based on traditional business models. Many of our customer industries, however, are in transformation. This book helps you question your own business models and at the same time better understand those customers who are already in a transformation mode."

"As we enter the 2020s, one of the most important forces transforming the fortunes of firms old and new is the change in business models. This book gives you a thoughtful, well-researched guide to what changes and why, what works and what you can do about it. With plenty of detail from sectors as diverse as automotive, chemicals, software, film distribution and production and education, the red thread of what business model transformation is, and how to succeed in it, comes alive. This is a tour-de-force providing a great illustration of one of today's key competitive challenges- how to respond to radical business model change and, better still, how to lead the way."

"I congratulate Dr Linz and his co-authors on this impressive, highly relevant book. Business model transformation is the prevailing theme of the modern economy. This is required reading for anyone who wants to know how innovation can create new opportunity and growth."

"Highly relevant for leaders. This book provides both an excellent conceptual structure and great insights through a wide range of real company cases. Until now, such guidance to transform your business model was missing."

"Transformation is becoming the mantra of our time, and for good reason: we are experiencing dramatic changes in technology, society and business. Technology can take us so far - yet without entrepreneurial leadership grounded in morality and ethics we will veer into technocracy. It is in the spirit of Peter Drucker that this book shows the broader picture of the transformation journey beyond management techniques and with the necessary emphasis on the human aspects of change."

"The authors provide great insights into how to transform a business model. Clear guidelines and many examples provide important learnings for every transformation leader."

"To stay ahead as innovation leaders, we at TRUMPF rethink, expand and even disrupt our business models. The authors have created a highly effective strategic framework and a wealth of case studies, which explores how to systematically transform business models to pioneer the fourth industrial revolution."

"We are at a critical time for most incumbent organizations as their existing business models are failing and they struggle to adapt to technological change - they need to fight back! With Radical Business Model Transformation, the authors offer inspiration and a proven blueprint that enables leaders to upgrade their business models and get them fit for the new digital economy."