How to Stand Out: Learn the rules of compelling communication

All marketing, advertising, media, branding, tweeting - any communication - has a coded message. Learn to understand what is really being said, why it works, and how to create messages that truly engage, whether you want to develop your brand on social media or start up a new business venture.

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Our society hinges on communication, on the sending and receiving of messages. But with modern technology, these messages are proliferating in number and complexity.

Understanding how these messages work, and how you can decode their hidden layers of meaning is key to success in the modern world. This is partly about how to make sense of the messages you receive but you can transmit as well as receive - learn how to present yourself in a way that builds the best opportunity for you.

Whether you are creating large-scale campaigns, starting your new business or brand, or planning your next pitch, in 20 highly effective lessons, Roger Mavity draws on his unique experience to provide the tools and techniques to truly stand out.