How Make It Big Seminar Bus

Part 1 Designing and delivering a dynamic programme: how to structure an effective programme; key elements of programme presentation; seminar/workshop handouts and workbooks; utilizing questionnaries and evaluation forms; what to do on the day of the programme. Part 2 How to market seminars and workshops: the public seminar/workshop market; choosing the best day, time and month; how to determine your fee and methods of payment; direct mail to fill seats at public events; using media to advertize your programme; how to exploit the media and get free publicity; promoting a public event on a shoestring; the in-house seminar/workshop market; marketing to corporations; the trade and professional association market; tapping the adult and continuing education market; how to create a winning brochure; proposals and contracts; telemarketing your seminar/workshop; increasing your profits with products and services.