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Guide to Managerial Communication
Pearson (Verlag)
978-0-13-256447-2 (ISBN)
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Written by a leader in the management communication field and experienced consultant, this succinct and down-to-earth guide summarizes and reviews communication, writing, and speaking strategies - arming students with the know-how, techniques, and skills to deal successfully with managerial communication issues they will face as future business professionals.
I. COMMUNICATION STRATEGY. 1. Communicator Strategy. 2. Audience Strategy. 3. Message Strategy. 4. Channel Choice Strategy. 5. Culture Strategy. 6. Strategy Checklist. 7. Guide to the Guide. II. WRITING: THE PROCESS. 1. Composing Efficiently. 2. Dealing with Writing Problems. III. WRITING: MACRO ISSUES. 1. Document Design. 2. Coherence and Emphasis. 3. Effective Paragraphs. IV. WRITING: MICRO ISSUES. 1. Editing for Brevity. 2. Choosing a Style. V. SPEAKING: VERBAL STRUCTURE. 1. Tell/Sell Presentations. 2. Questions and Answers. 3. Consult/Join Meetings. 4. Group Collaborations. 5. Special Speaking Situations. VI. SPEAKING: VISUAL AIDS. 1. Designing the Presentation as a Whole. 2. Designing Each Individual Chart. 3. Choosing Visual Aid Equipment. 4. Using Visual Aids Effectively. VII. SPEAKING: NONVERBAL SKILLS. 1. Nonverbal "Sending": Delivery Skills. 2. Nonverbal "Receiving": Listening Skills. 3. Speaking Checklists. APPENDICES. A. Formats for Memos, Reports, and Letters. B. Correct Words. C. Unbiased Language. D. Grammar and Usage. E. Punctuation. Bibliography. Index.
Erscheint lt. Verlag | 22.11.1996 |
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Sprache | englisch |
Gewicht | 305 g |
Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Briefe / Präsentation / Rhetorik |
Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Literaturwissenschaft | |
Wirtschaft ► Betriebswirtschaft / Management | |
ISBN-10 | 0-13-256447-5 / 0132564475 |
ISBN-13 | 978-0-13-256447-2 / 9780132564472 |
Zustand | Neuware |
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