Dwell, Gather, Be

Alexandra Gove is the owner of Hygge Life, a lifestyle brand and Scandinavian-inspired home decor shop just west of Vail, Colorado. After living in Amsterdam and travelling around Europe for several years with her Dutch husband, she was inspired to bring hygge back to her home in the US. Alexandra was a hygge pioneer, bringing this Scandinavian lifestyle to the US in 2013, before the trend swept the country. She has a passion for interior design and creating a life and home with thought and intention. Alexandra and her husband, Koen, run their brick & mortar shop, cafe, and online store together. They also host a "Hygge Dinner" series where they gather people around the dining table for good food, drinks, connection and an overall hygge experience. They dream of opening a small hotel where they can continue to share this cosy, intentional lifestyle. Hygge Life has been featured on Colorado Public Radio and in the Finding Hygge documentary and in The New York Times, Dwell and Real Simple, among other publications.