Win Out

Whether for globally recognized sporting spectacles like the
Olympics or the World Cup, or for lesser-known brands and local
tournaments, visual language is critical for promoters and organizers
to establish an identity, create fan bases, and generate
positive influence.
WIN OUT: Sports Graphic Design and Branding hand-picks from
around the globe more than eighty inspiring incidences of sports
design and branding, from the 2020 Tokyo Olympics to Clube, a
sports bar in Porto, Portugal, and includes teams, gyms, facilities,
and tournaments in a variety of sports. Interviews with selected
designers and collectors reveal the inspirations and processes
in this field and demonstrate how all the things we love
about sports—athleticism, excellence, sportsmanship, togetherness,
cultural identity—manifest in visual design.

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Whether for globally recognized sporting spectacles like theOlympics or the World Cup, or for lesser-known brands and localtournaments, visual language is critical for promoters and organizersto establish an identity, create fan bases, and generatepositive influence.WIN OUT: Sports Graphic Design and Branding hand-picks fromaround the globe more than eighty inspiring incidences of sportsdesign and branding, from the 2020 Tokyo Olympics to Clube, asports bar in Porto, Portugal, and includes teams, gyms, facilities,and tournaments in a variety of sports. Interviews with selecteddesigners and collectors reveal the inspirations and processesin this field and demonstrate how all the things we loveabout sports-athleticism, excellence, sportsmanship, togetherness,cultural identity-manifest in visual design.