Building a Speech

This is a guide to the process of building a speech, covering all aspects of audience analysis, topic selection, research organisation and delivery. It also includes full-chapter coverage of ethics, listening skills, overcoming communication apprehension and the use of audio/visual aids.

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This is a cost-effective, practical guide to the process of building a speech, covering all aspects of audience analysis, topic selection, research organisation and delivery. It also includes full-chapter coverage of ethics, listening skills, overcoming communication apprehension and the use of audio/visual aids. Features: * Early first speech in the second chapter gives students experience in front of an audience. * Chapter outlines provide an introductory sketch of each chapter's coverage. * Use of a building metaphor reinforces the process approach to successful public speaking. * Key terms are listed in chapter opener, and highlighted in the text when introduced to the reader. * A full chapter on speech apprehension gives students many ways to overcome their fear. * All speeches in the appendix are annotated so students can learn from analysis of professional speeches. New to this edition: * Chapter on ethics exposes students to this subject in the context on public speaking. * Additional informative speaking chapter focuses on the DEMONSTRATION SPEECH. * Additional persuasive speaking chapter focuses on the SPEECH TO ACTIVATE. * Chapter 2 now contains discussion of critical thinking as it applies to the speech-building process. * Mary Fisher's AIDS speech, delivered at the Republican Convention, is added to the appendix. * Suggested topics for speeches appear at the end of the book.