Snow Business

A humorous account of what it’s really like to be a ski rep. A useful guide for aspiring ski reps, providing insight into a typical winter season. Explores Swedish culture and traditions– portrays Sweden in an honest, different light.

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A humorous account of what it’s really like to be a ski rep
A useful guide for aspiring ski reps, providing insight into a typical winter season
Explores Swedish culture and traditions– portrays Sweden in an honest, different light



Andrew Reed spent a winter as a ski rep for a well known UK travel company in the resort of Åre, Sweden. The book is a humorous account of his experiences from the daunting first week of the selection process in Austria, the convoluted journey by road, ship and rail to the resort itself and through the hectic first month of setting up in resort.



The chapters that follow reveal a very different type of ski resort to the normal alpine resort with activities that included snowmobile safaris, husky dog sledging, chaotic reindeer rides and visits to the spectacular frozen waterfall. Even the Northern Lights and the real Santa Claus make brief appearances. 



The book offers a realistic, honest perspective and explains the strains and pressures of the job, including working in close proximity to others over such a long, hard season which finished well beyond the alpine resorts. It will help aspiring reps to prepare by offering useful advice and encouragement, but it is also of interest to the wider ski and travel community. 



Snow Business is based on Andrew’s Nordic adventures and it provides a fascinating insight into the country, its people and its traditions, along with the quirks of the language. It will appeal to those who love all things skiing, or those with an interest in Swedish culture.