Sew Boho

Kelly Fletcher is a professional needlework designer and the founder of Kelly Fletcher Needlework Design. She is the author of the internationally published Embroidered Home, contributing artist to Margaret Rowan’s Handsewn and Petra Harms’ Stitch it Yourself, and the designer, writer, and stitcher behind the Embroidery Designs range of hand embroidery kits. Kelly is based in Johannesburg, South Africa, where she creates content for magazine, book, and kit publishers worldwide, and creates ebooks and hand embroidery patterns for her online shop. She favors creative surface embroidery, with its many stitches, and puts a contemporary spin on traditional stitches and techniques to create fresh designs that appeal to modern embroiderers. Find out more at kellyfletcher.co.za.