Football business
Infinite Ideas Limited (Verlag)
978-1-908984-27-2 (ISBN)
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In this entertaining look at the financial issues at the heart of the beautiful game, economist Tsjalle Van der Burg addresses the many questions raised by football's transformation from sporting pastime to big business, including:
* Is Wayne Rooney really worth more than Pele?
* In a match between Real Madrid and the Pittsburgh Pirates baseball team, who would win?
* Could a football tax help Celtic win the most prestigious European trophy?
* Just how much is football worth?
Football has come a long way from its roots in the middle of the nineteenth century as a sport enjoyed by amateurs who played for their local teams. Now football is serious business and boys from Wales play football for Spanish clubs, which pay GBP85 million transfer fees to obtain them. So have the billions invested in the game improved play, created more footballing legends and provided greater pleasure for the fans, or is high finance breaking the beautiful game?
In order to answer this question Van der Burg takes us through a brief history of the business behind football, from the early not-for-profit organizations run by committees of local enthusiasts to the massive, sometimes foreign-owned, corporations we see today. He explains what European football borrowed from the American baseball business model and what it might still learn from the way US team sports are run. The book looks at the widening gap between supporter and club and explores the conflict between the common interest of all European football fans and the desire of individual clubs to generate greater revenues than their competitors through high ticket prices, merchandising and pay TV. After noting some potential problems for the future, such as the detrimental effect a European 'Super League' might have on the game, the book concludes by suggesting some intriguing and radical solutions.
Tsjalle van der Burg teaches economics at the University of Twente in the Netherlands. He has a special interest in popularizing economics and has published on economic subjects in national newspapers and spoken on radio and television. Van der Burg, is a lifetime supporter of Feyenoord.
Introduction
Chapter 1 Made in the Past
European not-for-profit organizations
American entrepreneurs
The 1960 All-Sports World Series
The 'third half'
Old soldiers never die
Rules of the game
Chapter 2 Money
Does more money equal more attractive play?
Cutting your coat according to your cloth
Michel Platini and Financial Fair Play
More money than is needed
A football tax?
The fears of the Ajax fan
Wenger and Mourinho
George Best or Robin van Persie?
Royal Feyenoord
Real Madrid, really royal?
Towards the end of financial aid
No exceptions, Mr Platini
Simply the best
Brother Walfrid and a social levy
A ban on pay TV
New owners
In search of a soul
Profits and fairness
Fair pay for players
Money - a curse or a blessing?
Chapter 3 Dreams
The most valuable things in life
What should count most?
Bill Veeck
Grandstand Managers Day
Chapter 4 No Equal Chances
More chances for the big
David and Goliath
Lies, damned lies or good statistics?
Making a choice
Simple play is the most difficult
The transfer system
A foreigner rule
Lessons from America
Great American inventions
How to get things done
Europeans are less social now
An American salary cap for Bayern Munich?
Go your own way
A progressive social levy
Sadder but wiser
Chapter 5 The League System
Silvio Berlusconi and Rupert Murdoch
A true Super League
What the fans want
Different clubs
What different clubs want
Money versus passion
Tearing us apart
Chapter 6 The Challenge
An ever larger world
The European Union
A major democracy problem
All the way from Brussels, to Celtic Park
Will you walk alone?
Index
Online supplement available at www.in deas.com/football- business-supplement.
Verlagsort | Durrington |
---|---|
Sprache | englisch |
Maße | 135 x 216 mm |
Gewicht | 200 g |
Themenwelt | Sport ► Ballsport ► Fußball |
Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie | |
ISBN-10 | 1-908984-27-9 / 1908984279 |
ISBN-13 | 978-1-908984-27-2 / 9781908984272 |
Zustand | Neuware |
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