The Business of Event Planning (eBook)
John Wiley & Sons (Verlag)
978-0-470-96378-4 (ISBN)
planners
Before planning an event, there is much that must be done behind
the scenes to make the event successful. Before any thought is even
given to timing or location of the event, before the menus are
selected and the decor designed, there are proposals to be written,
fees and contracts to be negotiated, and safety issues to be
considered. This book takes you behind the scenes of event planning
and explains every aspect of organizing and strategic planning.
This book will be of value to both the professional event planner
and to clients who are dealing with planners.
Its comprehensive coverage includes: how to prepare winning
proposals, and how to understand them if you are the client; how to
determine management fees; negotiating contracts; safety issues;
designing events in multicultural settings; and new technology that
makes operations more efficient (such as online registration and
response management, database project management tools). The book
also includes practical tools such as sample letters of agreement,
sample layouts for client proposals, forms, and checklists.
Professional event planner Judy Allen offers first-time or
professional event planners all the top-class advice they need to
make their special events come off without a hitch.
Judy Allen is one of the world's leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events-corporate, social, and celebrity-for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney's worldwide theatrical opening-night gala for Beauty and the Beast, and the orchestration of Oscar-winning director Norman Jewison's 25th anniversary celebration for Fiddler on the Roof. Highly skilled in staging events that are strategically designed to be one-of-kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events. The many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new-car product launches and involved high-tech stage and show productions. Allen, and her 2jproductions (href="http://www.2jproductions.com/">www.2jproductions.com) partner, Joe Shane, are now bringing their dynamic creative energy, innovative style and perceptive insight to home, life and lifestyle design and world class resorts around the world through Sensual Home Living (href="http://www.sensualhomeliving.com/">www.sensualhomeliving.com) and other initiatives.
Preface xi
Acknowledgements xvii
Chapter 1: The Strategic Planning of Event Design 1
External Objectives 2
Internal Objectives 4
Day One Client Itinerary 12
Day Two Client Itinerary 15
Day Three Client Itinerary 19
Day Four Client Itinerary 21
Day Five Client Itinerary 23
Day Six Client Itinerary 24
Day Seven Client Itinerary 25
Chapter 2: Preparing the Proposal 27
The Proposal Request 28
The Qualification Meeting 29
The Proposal 30
Proposal Preparation: The Initial Steps 31
Making Contact With Key Suppliers 33
Proposal Preparation 44
Chapter 3: The Body of the Proposal 47
Cover Letter 49
Destination Review 53
Transportation Requirements 59
Hotel Information 63
Day-by-Day Detailed Itinerary 75
Grid 85
Cost Summary Sheet 86
Detailed Program Inclusions 87
Program Options and Enhancements 109
Company Profile 113
References 113
Backup Material 114
Bringing It All Together 115
Chapter 4: Management Fees 119
Four Types of Fees 120
Chapter 5: Contractual Negotiations With Suppliers 143
Negotiating With Suppliers 148
Chapter 6: Client Contracts 171
The Three Rules of Contracts 172
Areas Covered in the Client Contract 173
Payment 174
Liability and Responsibility 177
Dates and Other Details 180
Food and Beverage Hazards 182
Technical Riders and Other Requirements 185
Doing Your Homework 188
Chapter 7: Safety and Security 191
Travel Information 194
Checklists for Out of Town Events 198
Ensuring Client Safety 199
Other Safety Issues 202
New Areas of Consideration for Safety and Security 203
Chapter 8: Event Planning Technology Tools and Emerging Trends 205
Event Planning Technology Options 206
Chapter 9: Multicultural and Foreign Event Planning 221
Local Customs, Protocol and Etiquette 222
Religious Beliefs 227
Local Cultural and Political Matters 227
Chapter 10: Event and Program Branding 231
Establishing a Brand 231
The Branded Image 235
Program Branding 236
The Branding Commitment 239
Protecting the Client's Image and Standards 240
Chapter 11: Conclusion 243
Appendix 247
Sample Proposal/Senior Management 276
Sample Proposal/Incentive Sales Group 312
Index 325
"The Business of Event Planning is a must-read for those in
the event planning business. Strategic in through and design and
user-friendly in presentation, it literally tells you the paths to
follow and the pitfalls to avoid. Well told, with examples to
follow and stories to relate to, it's the 'how-to' that's a
'must-do' for the meetings, incentive, and event planning
industry."
-- Peggy Whitman, President, Society of Incentive &
Travel Executives; and Western Regional Sales Director, Marriott
Incentive Awards
"As more and more administrative professionals are assigned
meeting planning responsibilities, there needs to be an
easy-to-understand, fool-proof, quick read by someone who has been
there and done it successfully. Written for anyone who has to
prepare dynamite meetings and special events, The Business of
Event Planning is your Bible and a must-have desktop reference.
Thank, Judy Allen! You saved the day!"
-- Susan Fenner Ph.D., Manager, Education and Professional
Development, International Association of Administration
Professionals (IAAP)
"Guidance for new planners, reminders for experienced ones, and
useful tips for everyone. This book has it all! It's the key that
unlocks the mystery behind event planning, and should be mandatory
reading for planners everywhere."
-- Leslie McNabb, Senior Manager Event Planning, Scotia
Capital
PRAISE FOR JUDY ALLEN'S FIRST BOOK Event Planning
"Allen is a good teacher. Wise planners will add Event
Planning to their personal reference library as a useful
working guide."
-- Meeting Professional Magazine
"A blueprint for executing events for 50 or 2,000, with budgets
of a few thousand dollars to hundreds of thousands."
-- Success Magazine
"Event Planning gives readers a blueprint for planning
and executing special events with flair. Consider the book as
preventative maintenance."
-- Sales Promotion Magazine
"A guide to well planned events. Event Planning is a must
for any PR maven."
-- Marketing Magazine
Erscheint lt. Verlag | 15.6.2010 |
---|---|
Sprache | englisch |
Themenwelt | Sachbuch/Ratgeber ► Essen / Trinken |
Sozialwissenschaften ► Kommunikation / Medien ► Journalistik | |
Wirtschaft ► Betriebswirtschaft / Management | |
Schlagworte | Catering & Events Management • Catering u. Event-Management • Hospitality • Hotelgewerbe, Gastronomie u. Touristik |
ISBN-10 | 0-470-96378-6 / 0470963786 |
ISBN-13 | 978-0-470-96378-4 / 9780470963784 |
Haben Sie eine Frage zum Produkt? |
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Größe: 614 KB
Kopierschutz: Adobe-DRM
Adobe-DRM ist ein Kopierschutz, der das eBook vor Mißbrauch schützen soll. Dabei wird das eBook bereits beim Download auf Ihre persönliche Adobe-ID autorisiert. Lesen können Sie das eBook dann nur auf den Geräten, welche ebenfalls auf Ihre Adobe-ID registriert sind.
Details zum Adobe-DRM
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EPUB ist ein offener Standard für eBooks und eignet sich besonders zur Darstellung von Belletristik und Sachbüchern. Der Fließtext wird dynamisch an die Display- und Schriftgröße angepasst. Auch für mobile Lesegeräte ist EPUB daher gut geeignet.
Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen eine
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen eine
Geräteliste und zusätzliche Hinweise
Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.
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