Trump Strategies for Real Estate (eBook)

GEORGE H. ROSS is co-star of the hit TV show The Apprentice and Executive Vice President and Senior Counsel for the Trump Organization. Previously, he was a real estate attorney, private investor, and senior partner at a major law firm. He has served as business advisor, legal counsel, and negotiator for the leading real estate owners and developers in New York City for fifty years. On the side, he cofounded a radio station business that he sold for millions of dollars. Ross also teaches negotiation at NYU's School of Professional Studies and Continuing Education. ANDREW JAMES McLEAN is the co-author of seven books, including the bestseller Investing in Real Estate, Fourth Edition, also from Wiley.

Foreword By Donald Trump.

Preface.

Chapter 1. Sell yourself Like Trump: Five Personal Qualities YouNeed To Succeed in Real Estate.

Chapter 2. Think Big: How Trump Chooses Properties to InvestIn.

Chapter 3. Principles of Negotiation: How Trump Uses Them.

Chapter 4. High-Powered Real Estate Negotiation Techniques andTactics.

Chapter 5. The Trump Touch: Create "Sizzle," Glamour, andPrestige to Get Higher-Than-Market Prices for your Properties.

Chapter 6. Raising Money: Tactics for Attracting Lenders andInvestors.

Chapter 7. Get Help From the Best real Estate Specialists YouCan Find.

Chapter 8. Why Trump Building Projects Are Always On Time andUnder Budget.

Chapter 9. Trump Marketing Strategies: Selling the "Sizzle"Sells the Product.

Chapter 10. How to Manage Property Like Trump: Treat It As ACustomer Service Business.

Chapter 11. Holding Strategies and Exit Strategies.

Index.

About the Author.

Ready for more? Pick up Trump Strategies for Real Estate:Billionaire Lessons for the Small Investor. Written by GeorgeH. Ross, best known as one of Donald Trump's sidekicks on "TheApprentice," this book will help you move into the bigger leaguesof real estate investing. Ross gives some tips that seem to comeright from the popular television show--Be Distinctive: AddSizzle to Your Property and Understand Your Buyer's Lifestyle, forexample--but he also throws in a tremendous number of funnyand fascinating stories culled from years in the business. A lawyerby training and practice, Ross has watched and shared Trump's realestate magic for more than 25 years. Now, with Trump's blessing, heshares the secrets he's learned with all of us. Trump Strategiesfor Real Estate is a kick of a book because it offers insight intoTrump as well as into the true nature of real estate investing.This is definitely a primer for anyone who wants to add sizzle tohis or her personal style. It's also a great how-to book from anassociate of the glitziest and most interesting personality in thereal estate business. (BookPage, April 2005)

George Ross, Donald Trump's sidekick on "The Apprentice" (andhis longtime real-estate lawyer), offers up a mini-biography of theDonald's best "gets," detailing the negotiations behind Trump WorldTower at United Nations, Mar-a-Lago, Trump Tower on Fifth Avenueand other illustrious acquisitions.
But even average Joes can take Trump's strategies and apply them totheir own real-estate investments, says Ross. Like Trump, Ross'suggestions are bold: For example, be willing to overpay for aprime location (it will bring in affluent tenants), don't letanyone else negotiate for you (Trump always negotiatesface-to-face), and always try to add that distinctive Trump"sizzle" (like expensive touches in the lobby of yourbuilding).
The behind-the-scenes gossip is even better than Ross'advice.
For instance, when Trump bought Mar-a-Largo, he purchased all theantique furniture in the estate. Trump promptly sold all thefurniture, made more money than he paid for the estate, and thenreplicated each piece of the original furnishings for theclub.
Geared toward the ambitious investor, "Trump Strategies" is aninspiring read for anyone hoping to be the next Donald. (The NewYork Post, March 19, 2005)