Understanding Tourism
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-4352-8 (ISBN)
Students need to know what progress they are making, to test and consolidate their knowledge. Teachers need to know their students' progress, any learning problems, what parts of the syllabus are going down well or proving difficult. Both need feedback.
Arranged in ten parts, which broadly correspond to most syllabus elements studied in schools, colleges and universities, the wide-ranging repertoire also includes such topics as who was who in tourism in the UK and worldwide; what Prime Ministers thought about tourism; who are UK and world leaders in tourism; UK, US, Australian and Caribbean tourism in figures; US versus UK language; the language of North of the (English) border; creative marketing campaigns and messages.
Professor Medlik is an author, consultant and educator with more than 30 years of involvement in tourism. He held several senior academic appointments in Britain and other countries, advised a number of companies, as well as tourism, educational and other organizations, and was the first chairman of the Tourism Society. His published work includes 20 books and other publications and more than 100 contributions to the professional and technical press.
Professor Medlik is an author, consultant and educator with close on half a century of involvement in travel, tourism and hospitality. Former head of the Department of Hotel, Catering and Tourism Management at the University of Surrey, UK, he is now Emeritus Professor of that university. He also held senior academic appointments in the United States, Canada, the West Indies and Australia. His consultancy assignments covered economic, market and trend studies and training, institutions and strategies for sponsors in Britain and abroad. His published work includes 20 books and other publications and more than 100 contributions to the professional and technical press. He is a Fellow of the Hotel and Catering International Management Association, Founder Fellow of the Tourism Society, and was the first Chairman of the Society.
Preface; Anatomy of tourism; Historical development of tourism; Geography of tourism; Dimensions of tourism; Significance of tourism; The tourism industry; Marketing in tourism; Planning and development in tourism; Organization and finance in tourism; Miscellaneous topics; Answers, Select bibliography; Index.
| Erscheint lt. Verlag | 24.9.1999 |
|---|---|
| Verlagsort | Oxford |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 460 g |
| Themenwelt | Sachbuch/Ratgeber ► Sport |
| Wirtschaft | |
| ISBN-10 | 0-7506-4352-8 / 0750643528 |
| ISBN-13 | 978-0-7506-4352-8 / 9780750643528 |
| Zustand | Neuware |
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