The role of the media in election campaign - on the example of Bosnia and Herzegovina and Ukraine (eBook)

Diploma Thesis from the year 2007 in the subject Communications - Media and Politics, Politic Communications, grade: 2, University of Vienna, language: English, abstract: Introduction
“No man is an island, entire of itself; every man is a piece of the continent, a part of the main”- this utopia by John Donne was written in the renaissance period and aimed to explain the place of a person as a unit in a society. I use this utopia at the beginning of my diploma paper, because I believe that it could be placed in modern time and it can describe the modern man in relation to the mass media today. Each and every one of us uses media in some context of our lives. It doesn’t matter is that the print media, internet, or TV- we can’t live without it anymore. Everything we need to know, all information we need for surviving in the society is connected and broadcasted through the mass media.It doesn’t have to be a first hand experience, we can learn some new information from another person but it is the big possibility that this person found out about this information from the media. This is where the verse “no man is an island” comes to expression at the most.
All the function of the media, described later in the diploma paper is subjected to us, to us as individuals in a society, or so the theory says. The mass media and elections: there are a lot of questions we can asand theses we can construct about this theme. Elections are the central instrument for the exercise of the sovereignty of the nation and they can be seen as the quality measurement of the society. They affirm that the political power comes from the people to the politician an as that she should not be used in negative connotations. The main question of this diploma paper is : Why is it possible to have a revolution in a country like Ukraine, whose place in the rang of the free media is way under the place of Bosnia and Herzegovina, whose citizens still live in a bad economical and political circumstances and where one sees no significant move forward?