Snow Business

Simon Hudson is a Professor in Tourism and Marketing at the University of Calgary in Canada. He has held previous academic positions at universities in England, and has worked as a visiting professor in Austria, Switzerland, Spain, Fiji, New Zealand, the US, and Australia. Prior to working in academia, Dr. Hudson spent several years working in the tourism industry in Europe, and he now consults for the industry in Alberta and British Columbia. This is Dr. Hudson's third book. His first, written in 2000 called 'Snow Business', was the first book to be written about the international ski industry, and 'Sports and Adventure Tourism' was published in 2003. The marketing of tourism is the focus of his research and he has published numerous journal articles and book chapters from his work. He is frequently invited to international tourism conferences as a keynote speaker.

1. Tourism and Snow Business.
2. The World Ski Market.
3. Distribution of the Skiing Product.
4. The Consumer.
5. Destination Planning and Operations.
6. Business and Environmental Conflicts.
7. Prospects for the Industry.