Personal Branding For Dummies

Susan Chritton (Autor)

Buch | Softcover

360 Seiten

2012
John Wiley & Sons Inc (Verlag)
978-1-118-11792-7 (ISBN)

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Personal Branding For Dummies

Susan Chritton

2014

Buch | Softcover

26, ⁷⁴ €

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The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more.*
Tips on utilizing Social Media to showcase your personal brand* How personal branding can help advance your career* Guidance on creating a clear and concise image* Accompanying CD features memorization drills and exercises With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>

Susan Chritton, M.Ed., PCC, NCCC, is a Master Personal Brand Strategist and Executive Coach. Susan combines her skills as a Master Career Counselor and Professional Certified Coach to guide professionals toward a more authentic and meaningful career. Respected for her expertise and personal style, her clients appreciate her grounded approach and trust her direction through the personal branding process.

Introduction 1 Part I: Why Is Personal Branding Important? 7 Chapter 1: Showing the World Who You Are 9 Chapter 2: Appreciating the Power of Branding 27 Chapter 3: Case Studies in Personal Branding Success 41 Part II: Knowing Your Brand 55 Chapter 4: Defining Who You Are 57 Chapter 5: Spotting Your Target Audience 89 Chapter 6: Knowing Your Niche -- and Your Competitors 103 Chapter 7: Crafting Your Personal Brand Profile 115 Chapter 8: Writing Your Story 127 Part III: Communicating Your Brand with the World 141 Chapter 9: Branding Your Traditional Communication Tools 143 Chapter 10: Communicating Your Brand Online 163 Chapter 11: Planning Your Personal Brand Communications 197 Part IV: Controlling Your Brand Ecosystem 211 Chapter 12: Fashioning Your Image to Match Your Personal Brand 213 Chapter 13: Your Visual Identity: Making Your Mark on Your Brand Environment 233 Chapter 14: Focusing on Special Populations 251 Chapter 15: Building and Nurturing Your Network 271 Chapter 16: Personal Branding in the Workplace 287 Part V: The Part of Tens 305 Chapter 17: Ten Key Benefits of Personal Branding 307 Chapter 18: Ten Ways You Can Sink Your Brand 311 Chapter 19: Ten Ways to Demonstrate Your Brand 315 Chapter 20: Ten Things You Can Do to Continue to Build Your Brand 321 Index 325

Erscheint lt. Verlag	5.6.2012
Zusatzinfo	Illustrations
Verlagsort	New York
Sprache	englisch
Maße	187 x 230 mm
Gewicht	534 g
Einbandart	Paperback
Themenwelt	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-118-11792-1 / 1118117921
ISBN-13	978-1-118-11792-7 / 9781118117927
Zustand	Neuware