Business of Sport Management,The

John Beech is a Senior Research Fellow at Coventry University, where he is the Head of Sport and Tourism at the Centre for Sustainable Regeneration   Simon Chadwick is Professor of Sport Business Strategy and Marketing, and Director of the Centre for the International Business of Sport, at Coventry University.   Follow the Editors on Twitter: @JohnBeech @Prof_Chadwick

Preface
Section A – The Context of Sport
1 Introduction: The Commercialisation of Sport, John Beech & Simon Chadwick
2 Governance in Sport, John Beech
3 Ethics in Sport, Leon Culbertson, Mike McNamee & Emily Ryall
4 The Role of the State in Sport, Chris Parker & Alan Barnard
5 The Economics of Competitive Balance in Sport, Jon Guest
6 The Impacts of Sport, Robert Kaspar & Sebastian Kaiser
Section B - Business Functions applied to Sport
7 Organisational Behaviour in Sport Organisations, John Old
8 Human Resource Management in Sport, Terrence Wendell Brathwaite
9 Branding and Marketing in Sport, Norm O’Reilly, Ted Graham & Lindsay Rennie
10   Sports Finance, Michael Barker
11   Managing small and not-for-profit sports organisations, Cameron O’Beirne
12   Strategy and Environmental Analysis in Sport, Andy Adcroft
13   Managing Sport Operations: Quality, Performance and Control, Terri Byers
14 The Internet, Online Social Networks, and the Fan Digital Experience, Boris Helleu & Maxence Karoutchi
Section C – Sport Management Issues
15 Sports and the Law, Karen Bill & Simon Gardiner
16   Sport Event and Facility Management, Dave Arthur
17   Sport Sponsorship and Endorsement, Des Thwaites & Yue Meng
18   Sport Broadcasting, Harry Arne Solberg
19   Risk Management in Sport, Dominic Elliott
20   The Sports Betting Industry, David Morris
21   Sports Retailing and Merchandising, Leigh Sparks
22   Sports Media and PR, Steve Dittmore
23   The Internationalisation of Sport, Simon Chadwick
24 Sports Agents and Intermediaries, Anna Semens