Marketing Fine Art Photography - Alain Briot

Marketing Fine Art Photography

(Autor)

Buch | Softcover
300 Seiten
2011 | New edition
Rocky Nook (Verlag)
978-1-933952-55-0 (ISBN)
36,00 inkl. MwSt
Selling your photographs successfully requires an in-depth knowledge of marketing, something that most photographers and artists have not studied. Alain Briot's marketing approach is based on offering a quality product in small quantity and pricing it accordingly.
In recent years as the field of photography has exploded,
many photographers consider selling their work to make a
profit and to help defray the high costs of equipment.
But, many photographers don't have the business and
marketing knowledge required to successfully sell fine
art photographs; and many of those who have tried have
been met with disappointment. Until now, little
information of value has been available. In Marketing
Fine Art Photography, Alain Briot offers practical, up-to-
date and field-tested marketing techniques from the
viewpoint of a fine art landscape photographer who earns
a living from the sale of his fine art prints. Briot
teaches that by taking control of the selling process,
you can increase your profits and, ultimately, direct
your own destiny. Briot's approach is based on offering
quality not quantity; and offering something unique,
rather than something that is mass-produced. Though
directed toward selling fine art, this method can be
applied to other products.

Alain Briot is one of today's leading contemporary landscape photographers. Originally from Paris, France, he attended the Academie Nationale des Beaux Arts where he studied drawing and oil painting from 1977 to 1980. Briot then began his study of photography at the American Center in Paris. After visiting the American Southwest, Briot became enthralled with the artistic potential this landscape afforded and in 1986 he relocated to the U.S. He began his study of photography at Northern Arizona University, earning his Bachelor's Degree in 1990 and his Master's Degree in Visual Communication in 1992. From 1995 to 2002, Briot lived at Canyon de Chelly, Arizona, in the heart of the Navajo Nation. Living there allowed him to become intimately familiar with Native American arts and culture, which is evident in the frames and matting designs he uses. Briot's goal is to create the most exciting and beautiful photographs possible. His equipment-be it cameras, software, etc.-is chosen for the ability to make this possible. Alain Briot is a columnist on the highly respected Luminous Landscape website, and is a popular teacher of photography workshops. He currently lives and works in Phoenix, Arizona with his wife Natalie. Learn more about Alain at www.beautiful-landscape.com.

Erscheint lt. Verlag 15.6.2011
Verlagsort Santa Barbara
Sprache englisch
Themenwelt Kunst / Musik / Theater Fotokunst
Sachbuch/Ratgeber Freizeit / Hobby Fotografieren / Filmen
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
Weitere Fachgebiete Land- / Forstwirtschaft / Fischerei
ISBN-10 1-933952-55-5 / 1933952555
ISBN-13 978-1-933952-55-0 / 9781933952550
Zustand Neuware
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