Managing Sport Business -

Managing Sport Business

An Introduction

David Hassan (Herausgeber)

Buch | Softcover
470 Seiten
2011
Routledge (Verlag)
978-0-415-57029-9 (ISBN)
52,35 inkl. MwSt
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Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organizations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.





The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.





With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.

Linda Trenberth is Senior Lecturer in Management and Head of the Management Department in the School of Business at Birkbeck, University of London. She has edited several texts in this area. Her main research expertise is in the area of HRM and Performance and workplace stress and coping. David Hassan is Senior Lecturer in Sport Studies at the University of Ulster. His research expertise concerns the relationship between sport and national identity, the politics of sport and sport governance. He is the Academic Editor of Sport in Society, an international, peer-reviewed journal published by Taylor and Francis Ltd. He is also a Series Editor of Foundations of Sport Management (with Dr Allan Edwards) published by Routledge.

Preface





Section one - The Sport Management Context











The Sport Business Industry



Linda Trenberth









Sport in the Global Marketplace



Chris Gratton and Themis Kokolakakis









The Social and Cultural Management of Sport: Contemporary Arguments Concerning the Case for Specificity



David Hassan









Sport, Policy and the Structure of UK Sport



Richard Tacon and Andrew Hanson









Corporate Governance and the Regulation of Sport



Geoff Walters and Sean Hamil









Managing Sport in the Non Profit Sector



Chris Auld and Graham Cuskelly





Section Two - The Application of Business Management to Sport









Organizational Theory and Sport Management



Milena Parent, Danny O’Brien and Trevor Slack









Strategy and Planning in the Context of Sport



Milena Parent, Danny O’Brien and Trevor Slack









Human Resource Management and the Business of Sport



Chris Wolsey and Helen Whitrod-Brown









The Management and Measurement of Organizational Performance



Leigh Robinson









Budgeting and Budgetary Control in Sport



Simon Shibli and Rob Wilson









Sport Marketing Management and Communication



Ron Garland and Christopher Hautbois





Section Three - Facets of Sport Business









Delivering sport in the global context



Lucie Thibault









Managing Sport Volunteers



Graham Cuskelly and Chris Auld









Sport and Sponsorship



Laura Cousens and Cheri Bradish









Sport and the Law: Considerations for Sport Managers



Steve Greenfield and Guy Osborn









Managing High Performance Sport



Bill Gerard









Sport, the Media and Strategic Communications Management



Raymond Boyle and Richard Haynes









Information Communications Technology and their Use in Sport Business



Cameron O’Beirne









Planning and Managing the Stadium Experience



Paul Kitchin









Promoting Accessibility for Disabled Fans to European Stadiums and Arenas: An Holistic Journey Sequence Approach



Juan Luis Paramio, Carlos Campos Lopez, Babatunde Buramio









Sport Event Management



Sean O’Connor









Managing Social Responsibility and Ethics in Sport



Geoff Walters









Researching Sport Management



Allan Edwards, James Skinner and Wayne Usher









Trends, Challenges and the Future for Managing the Business of Sport





David Hassan

Erscheint lt. Verlag 2.9.2011
Reihe/Serie Foundations of Sport Management
Zusatzinfo 17 Line drawings, black and white; 5 Halftones, black and white; 22 Tables, black and white
Verlagsort London
Sprache englisch
Maße 174 x 246 mm
Gewicht 885 g
Themenwelt Sachbuch/Ratgeber Sport
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 0-415-57029-8 / 0415570298
ISBN-13 978-0-415-57029-9 / 9780415570299
Zustand Neuware
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