MyLab Speech with Pearson eText -- Standalone Access Card -- for Public Speaking
Pearson (Hersteller)
978-0-205-79799-8 (ISBN)
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--This access code card gives you access to all of MySpeechLab’s grade-boosting resources...PLUS a complete e-book of your textbook! MySpeechLab is an interactive online solution for Public Speaking courses that combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun!
As one of today's leading scholars in speech communication, David Zarefsky's revised edition offers "rhetorical workout" boxes to increase skills development, updated information technology to connect the theories and concepts of public speaking to everyday life and a "student's view" box so that students can learn from their peers.
Public Speaking, places a strong emphasis on developing strategies and making choices. Reinforcing the idea that public speaking is a skill that can assist in helping students communicate in their personal, professional and social lives. Throughout the text, students are encouraged to think through and about the public speaking process, as well as consider the diversity of audiences, occasions, and speakers, enabling them to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.
PART I: Foundations of Public Speaking
1. Welcome to Public Speaking
Why Study Public Speaking?
Public Speaking and Communication
The Public Forum
The Rhetorical Situation
Ethics: Respect for Audience, Topic and Occasion
2. Your First Speech
Goals and Strategies for Your First Speech
Strategies for Organizing Your Speech
Outlining Your Speech
Practicing Your Speech
Presenting Your Speech
Strategies for Overcoming Speech Anxiety
3. Presenting the Speech
Characteristics of Effective Presentation
The Voice in Presentation
The Body in Presentation
Modes of Presentation
Practicing for Speech Presentation
4. Listening Critically
Are You Really Listening?
Strategies for Careful Listening
Listening Critically
Evaluating Speeches Critically
PART II: Invention and Development of the Speech
5. Analyzing Your Audience
Checking Audience Demographics
Respecting Audience Cultures
Understanding Audience Psychology
Strategies for Analyzing the Audience
Analyzing Your Own Ethos
6. Choosing a Topic and Developing a Strategy
What Makes a Good Topic?
How to Choose a Good Topic
Developing a Strategic Plan
Developing the Purpose Statement and the Thesis Statement
Analyzing the Thesis Statement
7. Researching the Speech
Strategic Perspectives on Research
Types of Supporting Material
Tools for Locating Supporting Material
Sources of Supporting Material
Evaluating Evidence
A Plan for Research
Note Taking and Filing
8. Reasoning
Proof, Support, and Reasoning
Example
Analogy
Signs
Cause
Testimony
Narrative
Avoiding Errors in Reasoning
Reasoning in Public Speaking
PART III: Arrangement and Style in the Speech
9. Organizing the Speech: The Body
Why is Organization Important?
Selecting the Main Ideas
Arranging the Main Ideas
Selecting and Arranging Supporting Materials
10. Organizing the Speech: Introductions, Conclusions, and Transitions
Introductions: Beginning the Speech
Conclusions: Ending the Speech
Transitions: Connecting the Elements of a Speech
11. Outlining the Speech
From Ideas to Outline
The Preparation Outline
Sample Preparation Outlines
The Presentation Outline
Sample Presentation Outline
12. Achieving Style through Language
What is Style?
Defining Terms Appropriately
Achieving Clarity, Rhythm, and Vividness
Style and the Entire Speech
Achieving Good Style
PART IV: Uses of Public Speaking
13. Informing
Planning Your Strategy
Informative Strategies
Encouraging Retention
14. Persuading
Purposes for Persuasive Strategies
Plan Your Strategy
The Elaboration Likelihood Model
Constraints on Effective Persuasive Speaking
Strategic Resources for Specific Purposes
General Strategic Resources
Organizing Persuasive Speeches
15. Speaking with Visual Aids
Benefits of Using Visual Aids
Types of Visual Aids
Visual Aid Media
Preparing Visual Aids
Using Visual Aids in the Speech
16. Occasions for Public Speaking
Fitting Your Speech to the Occasion
Deliberative Speaking
Ceremonial Speaking
Speeches Combining Deliberative and Ceremonial Goals
Appendix: Speeches for Analysis and Discussion
| Erscheint lt. Verlag | 28.1.2010 |
|---|---|
| Sprache | englisch |
| Gewicht | 50 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Briefe / Präsentation / Rhetorik |
| ISBN-10 | 0-205-79799-7 / 0205797997 |
| ISBN-13 | 978-0-205-79799-8 / 9780205797998 |
| Zustand | Neuware |
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