The Fundamentals of Creative Photography

David Prakel runs his own photographic training workshops in Northumberland, UK. He has enjoyed a successful and diverse career in journalism, photography and education and has taught at all levels in universities, colleges, schools in both the UK and the US as well as the prestigious Kodak Imaging Training Centre in Harrow, London.

Introduction. Photographic fundamentals: Formal elements - Composition; Principles of design; Technical considerations; Exposure and reciprocity; Language of photography; Putting it all together; Creativity and intent. Communication: Visual literacy; Ownership; Reading an image; Deconstruction; Semiotics - the study of signs; Influences; Talking about photography - technical language; Talking about photography - artistic language; Talking about photography - emotional language. Applied photography: Forms of photography; Commercial and advertising; Editorial; Sports; Architectural; Social; Wildlife and nature; Photojournalism; Fashion; Working within photography. Professionalism: Getting an education; Learning as an assisting photographer; Getting work; Portfolios; Marketing yourself; Representation and agents; Professional bodies. The brief: The client; A common language; How far can your creativity go?; Required outputs; Timing and deadlines; Legal issues; Passing off plagiarism; Model and property releases; Teamwork; Safe working practices. Workflow: Photographic workflow; Basic workflow: Pre-shoot; Basic workflow: Capture; Basic workflow: Transfer; Basic workflow: Process; Basic workflow: Editing; Basic workflow: Optimisation for output; Basic workflow: Archiving; Basic workflow: Cataloguing and digital asset management; Impact of digital; Workflow products. Conclusion. Glossary. Bibliography and webography. Index. Acknowledgements and picture credits. Working with ethics.