Rand McNally Arizona Road/Recreation Atlas

The Grand Canyon State comes to life with this award-winning atlas. A recreation guide has sections for campgrounds, boating areas, RV parks, and public golf courses, each fully indexed with amenity information. Benchmark's exclusive Landscape Maps give a 3-D effect to the land forms through color and shaded relief.

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Direct Marketing: Over 200 hours of in-state direct sales by Benchmark. Additional marketing from distribution partner. Placement in over 150 retail establishments of all kinds including most independent booksellers and chains. Significant placement and sales in outdoor stores such as REI and Popular Outdoor Outfitters.Mass Merchants: Currently placed in six Price/Costco and all state Walmarts.

Advertising: Over $10,000 devoted to print advertising. Featured in over 14,000 pieces of direct mail targeting retail and direct response.

$5,000 of radio advertising will be purchased in third quarter, 1997

Publicity: Reviewed twice in Arizona Republic, state's leading daily and many weekly newspapers. Over 300 press kits sent out many with samples, with follow-up calls.

Distributors: Current distributors include Many Feathers, Map Link, Southwest Cultural and Natural History Center, Treasure Chest, Canyonlands and Rand McNally.

Industry Recognition: Winner Best of Category and Best of Show award. America Congress on Surveying and Mapping, map design competition, 1996