Strategic Management in the Hospitality Industry

MICHAEL OLSEN, PhD, is Professor in the Department of Hospitality and Tourism Management at Virginia Polytechnic Institute and State University in Blacksburg, Virginia. JOSEPH WEST, PhD, serves as Department Chairman of Hospitality Administration in the College of Business at The Florida State University and as Director of the Hospitality Education Program at the Department of Business and Professional Regulation of the State of Florida. ELIZA CHING-YICK TSE, PhD, is Associate Professor in the Department of Hospitality and Tourism Management at Virginia Polytechnic Institute and State University in Blacksburg, Virginia.

Strategic Management in the Hospitality Industry; Thinking Strategically: A Working Model; Environmental Assessment: Conceptual Tools; Environmental Scanning: Indentifying Forces Driving Change; Choosing Competitive Methods: Portfolios of Products and Services; Core Competencies as Competitive Methods; Strategy Implementation: Realizing Intended Strategy; Integrating Strategic Change: Realizing Intended Strategy; Managing Service Quality; Globalization, Multinationals, and Corporate Strategies; Leadership and Strategy: Challenges for Tomorrow's Manager; Appendix; Index.