Be More Japan

Whether you're dreaming about your first journey, revisiting the trip of a lifetime or simply in love with all things Japan, Be More Japan will transport you to this fascinating country. 

Dive into the thrilling and serene world of Shinto monks, street food vendors, anime characters, Okinawan centenarians, technological innovators, J-Pop megastars, ancient philosophers, onsen dwellers and so many more.

There are so many ways to fall in love with Japan. It's home to one of the world's most unique cultures: a perfectly balanced celebration of past traditions; the vibrancy of now and the need to look fearlessly into the future. 

From architecture to martial arts; from ramen to robots; kawaii to Kusama; ikigai to ikebana; towering skyscrapers to shrines - Be More Japan uncovers the art and creativity behind modern Japanese living through its kaleidoscope of contrasting places, people and practices.

With beautiful design throughout and with each page alive with facts, history and inspiration, Be More Japan invites you to absorb a little Japanese wisdom into your daily life.