Corporate Strategy for Hospitality

Written for both the student and manager, this book provides an insight into the theory and practice of strategy formulation and implementation within the hospitality industry. Up-to-date, detailed industry case studies, drawn from international sources, are integrated throughout.

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Written for the both the student and manager, this book provides a fresh insight into the theory and practice of strategy formulation and implementation within the hospitality industry. It has a unique, single-author approach and incorporates up-to-date, industry case studies, drawn from international sources. Each chapter begins with a clear statement of objectives for the reader, and concludes with a summary and extensive list of further reading.