Holiday attachment - The construct, measure, and its relation with customer loyalty - Babu George

Holiday attachment - The construct, measure, and its relation with customer loyalty

(Autor)

Buch | Softcover
96 Seiten
2012 | 12002 A. 2. Auflage
GRIN Verlag
978-3-656-12706-2 (ISBN)
47,95 inkl. MwSt
  • Titel nicht im Sortiment
  • Artikel merken
Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism - Miscellaneous, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows:a)Conceptualization, development, and validation of a scale to measure holiday attachment.b)Examination of holiday attachment as an antecedent of tourist loyalty.c)Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty.KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.
Erscheint lt. Verlag 13.2.2012
Sprache englisch
Maße 148 x 210 mm
Gewicht 150 g
Themenwelt Reisen Kartenzubehör / Sonstiges
Schlagworte Holiday
ISBN-10 3-656-12706-9 / 3656127069
ISBN-13 978-3-656-12706-2 / 9783656127062
Zustand Neuware
Haben Sie eine Frage zum Produkt?
Mehr entdecken
aus dem Bereich