Advertising and Public Relations Law

Roy L. Moore is professor of journalism and dean of the College of Mass Communication at Middle Tennessee State University. He holds a Ph.D. in mass communication from the University of Wisconsin and a juris doctorate from the Georgia State University College of Law. Carmen Maye is a South Carolina-based lawyer and an instructor in the School of Journalism and Mass Communications at the University of South Carolina, where she teaches courses in media law and advertising. Her undergraduate degree is from the University of North Carolina at Chapel Hill. Her master’s and juris doctorate degrees are from the University of South Carolina. Erik L. Collins is the associate director for graduate studies and research in the School of Journalism and Mass Communications at the University of South Carolina. He teaches courses in media law, mass communication research methods and integrated communications management. Dr. Collins holds a Ph.D. from the Newhouse School of Public Communications, Syracuse University, and a juris doctorate from the Ohio State University School of Law.  

1 The First Amendment


2 The Development of Commercial Speech Doctrine


3 Public Interest Information as Commercial Speech


4 Defamation, Product Disparagement


5 False Light, Private Facts and Intrusion Invasion of Privacy and Other Related Torts





6 Misappropriation and Right of Publicity Invasion Of Privacy





7 Copyright





8 Patents and Trademarks





9 Other Ways to Protect "Ideas"





10 The Federal Trade Commission, the Food and Drug Administration and the Securities and Exchange Commission





11 Other Federal and State Regulation of Commercial Speech





12 Access to Information, Free Press/ Fair Trial, Journalist Privilege, and Other Issues Related to News Gathering/Dissemination





Appendix 1: Public Relations Society of America (PRSA) Code Of Ethics





Appendix 2: The American Association of Advertising Agencies (AAAA) Standards of Practice





Appendix 3: The Outdoor Advertising Association of America (OAAA) Code of Industry Principles





Appendix 4: Better Business Bureau Code of Advertising


Appendix 5: Children’s Advertising Review Unit of the National Advertising Division of the Council Of Better Business Bureaus





Appendix 6: Direct Marketing Association’s Guidelines for Ethical Business Practice





Appendix 7: Society of Professional Journalists





Appendix 8: Radio Television Digital News Association