Brands

Considers the principal bodies of law affecting the creation, management, exploitation and protection of brands

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Brands: Law, Practice and Precedents brings the principal bodies of law which affect creation, management, exploitation and protection of brands together in one place, and considers them with particular emphasis on the way in which they are used best to fulfil the branding objectives of organisations today. With detailed precedents each with full explanatory material Brands: Law, Practice and Precedents is a highly practical and unique publication. The detailed precedents, each with full explanatory material are: • Co-existence Agreement • Design Commission Agreement • Endorsement Agreement • Copyright/ Design Right Assignment • Trade Mark Assignment • Consultancy Agreement • Merchandising Agreement • PR/ Advertising Relationship Agreement Includes CD-ROM containing the precedents