Driving Innovation

Michael A. Gollin is a partner and patent attorney at Venable LLP. He is also an adjunct professor at Georgetown University's McDonough School of Business, where he teaches strategic management of intellectual property. Mr Gollin obtained his bachelor's degree in biochemical sciences from Princeton University, and a master's degree in zoology and molecular biology from the University of Zurich, where he was a Swiss National Foundation Fellow. He received his law degree from Boston University School of Law in 1984, where he was a Tauro Scholar and Liacos Scholar and received the Faculty Award. He worked in law firms in Boston and New York before moving to Maryland and building an international intellectual property law practice in Washington, DC. In addition to numerous appointed and elected positions, in 2002, Mr. Gollin launched Public Interest Intellectual Property Advisors (PIIPA), a pro bono service for developing country clients. Mr. Gollin has co-authored two books - Biodiversity Prospecting and Innovations in Ground Water and Soil Cleanup: From Concept to Commercialization - and has published and presented about 100 law review articles, papers, and speeches. He has provided commentary on intellectual property issues to news media such as National Public Radio, Time Magazine, Guardian Weekly, Legal Times, Fox News Channel, and Bloomberg News.

Preface; Introduction: the invisible infrastructure of innovation; Part I. Intellectual Property Dynamics in Society: 1. The innovation cycle; 2. The rise of the intellectual property system; 3. Balancing the tension between exclusive rights and the accessible domain; Part II. Basics of Managing Intellectual Property in Organisations: 4. The innovation forest: intellectual property rights and how they grow; 5. The ABCDs of intellectual property: flow and infringement of IP rights; 6. The global diversity of innovation communities; 7. The role of the innovation chief; Part III. Steps to Strategic Management of Intellectual Property: 8. Becoming strategic; 9. Strategy tools: policies and practices for managing IP; 10. A menu of strategy options; 11. Evaluating internal resources and the external environment; 12. Placing a financial value on IP assets; 13. Accessing innovations of others; 14. Protecting and enforcing IP rights; 15. Transferring IP rights; Part IV. Strategies on a Global Stage: 16. Specific IP strategies for different communities; 17. Global challenges; 18. Intellectual property, innovation, and freedom; Acknowledgements; Abbreviations; Further reading; Appendices (A: TRIPS excerpts; B: Non-policy; C: Audit questionnaire; D: research resources).