In the Court of Public Opinion - J. Haggerty

In the Court of Public Opinion

Winning Your Case with Public Relations

(Autor)

Buch | Hardcover
258 Seiten
2003
John Wiley & Sons Inc (Verlag)
978-0-471-30742-6 (ISBN)
27,93 inkl. MwSt
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James Haggerty, who is both the CEO of a PR firm and an attorney offers advice on public relations strategies that can help businesses and individuals save their reputations as well as their livelihood when they find themselves in a public lawsuit.
"A real eye-opener, not just for lawyers, but for anyone facing legal or regulatory issues. In crisply written, insightful, and often humorous chapters, Jim Haggerty shows how understanding audiences and communicating to them effectively can be as valuable to the outcome of a case as any legal strategy. In the Court of Public Opinion surely ranks among the best books on communication ever written. It should be required reading for anyone who is even thinking about talking with reporters about a legal matter. " Alan Metrick, Director of Communications, Natural Resources Defense Council (NRDC) "This is no stodgy legal treatise. Stylishly well-written and expertly argued, In the Court of Public Opinion is a brilliant mix of analysis and anecdote. Every lawyer who reads this book will become a better communicator, and clients and their publicists will gain real insight into areas where legal and public relations concerns meet. In a world of specialists, Jim Haggerty sees the whole playing field. No one has a better feel for lawyers, public opinion, and the press. In the Court of Public Opinion is an instant classic. I expect it will define the field for years to come.
" George P. Sape, Managing Partner, Epstein Becker & Green, PC "In the Court of Public Opinion is essential to understanding how you can win the battle inside the courtroom, but still lose the war. Every businessperson confronting significant litigation should buy this book. Written in a breezy and challenging style, it should be on the reading list at business schools and law schools alike. " Michael J. Venditto, Anderson Kill & Olick, PC

JAMES F. HAGGERTY is an attorney and CEO of The PR Consulting Group, a Manhattan-based public relations firm specializing in legal issues and litigation. He has worked on high-profile legal matters for more than fifteen years, including some of the largest cases of their kind in history. Haggerty is admitted to the bars of New York and Florida and studied law at Fordham University in New York and Stetson University in St. Petersburg, Florida (JD). He is a frequent lecturer on media and communications issues, and his writing on the topic has appeared in such publications as the New York Times, the New York Law Journal, the National Law Journal, Law Practice Management, and PR Week. His company is part of the Hyde Park/PR Consulting Group, with offices in New York and Washington, and affiliations worldwide.

Preface; Introduction; Chapter One. Welcome to the Hotseat: This Is Litigation PR; Chapter Two. All Cases Are Public: Why Communication Is Now Essential to Most Legal Disputes; Chapter Three. The Rules of Media Procedure And How to Use Them; Chapter Four. Stepping into High-Profile Litigation; Chapter Five. The Litigation Media Checklist; Chapter Six. Lawyers, Clients, and Public Relations Professionals: How We Can Work Together; Chapter Seven. Building Your Message and the Credibility of Your Case; Chapter Eight. The Plaintiff's Perspective: Ensuring Your Case Has "Staying Power"; Chapter Nine. When Your Case Comes to Trial: Managing the Media Frenzy at the Courthouse; Afterword; Notes; Index.

Erscheint lt. Verlag 15.4.2003
Verlagsort New York
Sprache englisch
Maße 158 x 239 mm
Gewicht 510 g
Einbandart gebunden
Themenwelt Recht / Steuern EU / Internationales Recht
Recht / Steuern Privatrecht / Bürgerliches Recht Berufs-/Gebührenrecht
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 0-471-30742-4 / 0471307424
ISBN-13 978-0-471-30742-6 / 9780471307426
Zustand Neuware
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