Smarter Legal Marketing

This practical book shares insights, smart strategies and tips to help you to market yourself and maximise your chances of career
success.

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This practical book shares insights, smart strategies and tips to help you to market yourself and maximise your chances of career success.

The book covers:

- what marketing actually is
- why you must put yourself in your clients' shoes
- the importance of having a personal brand
- how to make networking work for you
- blocks lawyers have about marketing and how to overcome them
- how to fit marketing into your hectic schedule
- how LinkedIn can help you to create visibility online and build your reputation
- how content marketing fits with your overall marketing strategy and plan.

Written by an experienced mentor and coach with in-depth knowledge and experience of the legal profession, this book is an essential read for fast changing times with more competition.