The Importance of Place: Geographical Indications as a Tool for Local and Regional Development

William van Caenegem is a Professor of Law at the Faculty of Law, Bond University. He specializes in intellectual property law and comparative law. William wrote some of the first articles in Australia concerning the legal protection of geographical indications of origin, in the context of the WTO/TRIPS negotiations on the subject. He is a co-author with Jen Cleary and Peter Drahos of the RIRDC Report 'Provenance of Australian food products: is there a place for Geographical Indications?' (2015) and with Jen Cleary, Madeline Taylor and Brenda Marshall of the RIRDC Report 'Collective Bargaining in the Agricultural Sector' (2015). He has published on many areas of intellectual property law, including IP and innovation and also IP and the protection of commercial reputation. Jen Cleary is a human geographer with research interests in regional development and agricultural value chain analysis. Jen is based within the Centre for Global Food Studies at the University of Adelaide, and holds an honorary position as Adjunct Associate Professor at the Institute for Governance and Policy Analysis at the University of Canberra. Jen has served as Chair of Regional Development Australia, Far North (RDAFN) from 2009-14 and was appointed in 2015 as Chair of the RDA National Reference Group, established by former Deputy Prime Minister Warren Truss. In 2013 Jen joined the National Steering Committee of SEGRA (Sustainable Economic Growth for Regional Australia), a national, independent body that fosters collaboration and formulates policy advice across rural, regional and remote Australia.

Part I: International Trade: Perspectives on Politics and Place.- Chapter 1. Protecting Geographical-Origin-Brands Abroad: The Geneva Act of the Lisbon Agreement (Matthijs Geuze).- Chapter 2. The Geneva Act of the Lisbon Agreement: Controversial Negotiations and Controversial Results (Daniel J. Gervais).- Chapter 3. The Global Struggle Between Europe and United States Over Geographical Indications in South Korea And in the TPP Economies (Bernard O'connor).- Chapter 4. The Aroma of Opportunity: The Potential of Wine Geographical Indications in the Australia-India Comprehensive Economic Cooperation Agreement (Susanne Taylor).- Part II: Old and New World, Development Perspectives.- Chapter 6. Mitigating 'One-Size-Fits-All' Approaches to Australian Agriculture: Is There a Case to be Made for Geographical Indications? (Jen Cleary).- Chapter 7. Protecting Appellations of Origin: One Hundred Years of Efforts and Debates (Genevieve Teil).- Chapter 8. From Geographical Indications to Collective Place Branding in France and Morocco (Mechthild Donner).- Chapter 9. GI Blues: Geographical Indications and Wine in New Zealand (John Overton).- Chapter 10. Do Geographical Indications for Handicrafts Deserve a Special Regime? Insight from Worldwide Law and Practice (Delphine Marie-Vivien).- Chapter 11. Old World Case Study: The Role of Protected Geographical Indications to Foster Rural Development Dynamics: The Case of Sorana Bean PGI (Giovanni Belletti).- Chapter 12. New World Case Study: King Island - Living the Place Brand (Jennifer Thorn).