Using Trademarks in Business

This practical guide, part of a series on effective management of intellectual property rights, looks at trade marks. It looks at the commercial significance of trade marks for companies, and takes into account the Trade Marks Act 1994.

---

This practical guide, part of a series on effective management of intellectual property rights, looks at trade marks. Trade marks are of great commercial significance to companies; as well as representing brand image and the goodwill in the company, they are valuable assets in their own right and proprietors are now able to license marks to other parties. The Trade Marks Act of November 1994 created a regime which allows all types of businesses to licence their trade marks to generate income and expand their markets.